Terms of Reference Social Media Consultant at Girl Effect

What You’ll Do

• As a Social Media Consultant, you will work with our internal content, safeguarding, and tech teams to plan, develop, implement, analyze, and manage our social media portfolio in Kenya across all our products and brands. You will be responsible for the following:
• Social Media Strategy Development and Deployment:
• Collaborate with copywriters, content managers, and the marketing team to develop and deploy comprehensive social media strategies that enhance brand engagement and visibility.
• Adapt or create basic copy and designs using pre-existing templates when necessary to maintain brand consistency and agility.
• Content Calendar Management:
• Work closely with the creative team to understand production timelines and briefs, maintaining an active and agile rollout calendar for WAZZII and Tukisonga’s social media accounts across Facebook, TikTok, Instagram, and YouTube.
• Ensure content is planned and scheduled for upload a minimum of one week in advance to maintain a consistent posting schedule.
• Social Media Channel Hygiene and Best Practices:
• Regularly manage the hygiene of social media channels in collaboration with the creative team, ensuring a sustainable grid design and implementing other best practices for optimal performance and user experience.
• Content Ideation and Trend Integration:
• Stay updated on viral trends and current events to generate creative ideas for posts relevant to our brands and pages across various formats, including stories, reels, memes, and other established content buckets.
• Templated Design and Content Curation:
• Familiarize yourself with and update existing content buckets and social media post templates.
• Develop content ideas, curate design posts, obtain approval from the product team, and ensure regular posting across all social media platforms.
• Content Uploading and Scheduling:
• Upload and/or schedule posts, as well as post regular stories, based on the approved content calendar, with regular approval from the Creative Lead.
• Tracking Metrics and Reporting:
• Track social media metrics across platforms for each post using a provided template.
• Work with the Marketing Lead to analyze these metrics and trends fortnightly, presenting findings on best-performing assets to the creative team to inform future content planning.
• Audience Engagement and Community Building:
• Support the team with audience engagement activities, including basic content creation, curation for Instagram/TikTok Lives, and support in Live Sessions on our channels.
• Foster a vibrant and interactive online community, responding to comments and messages in a timely and engaging manner.
• Influencer Collaboration and Management:
• Work with influencer management agencies and influencers to co-create and manage social media content.
• Follow up on reports related to influencer campaigns and partnerships.
• Social Media and Email Moderation:
• Moderate our social media platforms and email addresses for WAZZII and Tukisonga in conjunction with the Safeguarding and Youth Engagement Manager - Kenya, to keep our online platforms safe and welcoming spaces for all users.
• Ensure a youth-friendly, fun, body and sex-positive, gender-inclusive, trauma-informed, and rights-based approach towards girls and young women in all interactions.
• Supervise and guide our team of junior moderators in upholding moderation standards and community guidelines.
• External visibility
• Coordinate, curate, and publish high-quality content across digital platforms, ensuring consistent messaging and increased external visibility of the organization’s work and impact

Who You Are

Skills and expertise:

• Minimum 5  years of experience in Creative Content creation
• Minimum 4 years of relevant digital marketing experience with accounts that have had national or multi-regional scale and complex audience sets
• Graduate-level proficiency in marketing, branding, design or creative writing
• Comfortable with numbers, digital data sets like spreadsheets 
• Degree or relevant experience in digital marketing, business, and project management. 
• Strong understanding of digital marketing and social media.
• Interest in working in a developing country context.
• Strong communication, writing, coordination and organizational skills.
• High attention to detail and ability to work under pressure and tight deadlines.
• Ability to remain flexible and find solutions to challenges.
• Positive, energetic, can-do attitude.
• Ability to work collaboratively in multicultural teams.
• Commitment to realizing the potential of girls and to the vision and values of Girl Effect