Digital Communications and Social Media Manager at Nature Conservancy

ROLE SCOPE & KEY RESPONSIBILITIES

• Develops the TNC Africa Digital Communications, Social-Media, and Campaigns Strategy and leads efforts to grow the digital presence of the Africa program (TNC’s main website, TNC Africa’s social media channels) and build a robust community of social media followers
• Implements the social media strategy, campaigns, and initiatives consistent with the overall brand strategy, across TNC Africa’s pages, and those of priority TNC Africa spokespersons,
• Coordinates the day-to-day operation of digital and social media channels for TNC Africa (including publishing content, community management, and digital/social media advertising)
• Develops reports and analyzes results, identifies opportunities, and provides recommendations for future initiatives
• Executes communication assets including content development, social media, and other initiatives for TNC in the region
• Implements detailed, forward-looking editorial calendars for online channels according to priorities and initiatives to promote projects by TNC Africa
• Revitalizes existing digital marketing efforts and develops new opportunities for engagement with supporters and influencers
• Supports implementation of social media campaigns coming from priority global conservation initiatives, working collaboratively with other organizational departments (e.g philanthropy, membership, conservation) to ensure optimal representation of TNC­ Africa in global TNC campaigns
• Coordinates with the analytics team to determine content effectiveness, execute reporting and optimize content based on performance

What You’ll Bring:

• Bachelor’s degree in communication or related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
• Expertise in social media strategy, copywriting, content creation, and analytics
• Experience developing and implementing social media strategies and compelling content with high engagement
• Experience managing and implementing media strategies and measuring results.
• Experience in project management, developing communications, social media campaigns and engagement strategies, and measuring results.
• Experience writing or editing one or more of the following newsletters, magazines, annual reports, website articles/stories, donor profiles, campaign brochures, fact sheets, presentations, or equivalent
• Experience in Zoom Webinar, Instagram, Facebook, Khoros, Adobe Experience Manager, and Blackbaud or similar packages.
• Experience working with current Marketing and Communications trends, and practices and conceiving and implementing strategic, and creative initiatives.

DESIRED QUALIFICATIONS

• Demonstrated ability to creatively develop content for diverse and inclusive audiences including experience in translating complex scientific or technical content into compelling communications
• Experience working in a global, decentralized organization a plus
• Experience working in communications between NGO, corporate, and governmental organizations
• Thrives in a fast-paced environment, and has experience working with many internal and external partners simultaneously
• Multi-lingual skills and multi-cultural or cross-cultural experiences are appreciated
• Expert knowledge of current and evolving trends in relevant marketing disciplines.
• Working knowledge of Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and SEO
• Ability to foster an environment of creativity and professional growth.