Therapy/Brand Manager at Beta Healthcare

POSITION SUMMARY:

As a Brand / Therapy Manager you will be responsible for developing and executing marketing strategies to drive brand awareness, market share, and revenue growth. You will collaborate cross-functionally with various teams including product development, marketing, sales, and regulatory affairs to ensure successful product launches and sustained market presence. The ideal candidate will have a strong background in pharmaceutical marketing.

Key Responsibilities:

• Develop and implement comprehensive marketing plans for assigned therapy; Over the Counter (OTC) / Diabetes / Pain Management / Cough & Cold / Anti-infectives etc., including product positioning, pricing, and promotional strategies.
• Conduct market research and analysis to identify key trends, competitive landscape, and consumer insights to inform marketing strategies.
• Collaborate with cross-functional teams to drive product development initiatives, ensuring alignment with market needs and regulatory requirements.
• Lead the execution of marketing campaigns across various channels, including digital, print, and in-store promotions.
• Analyze sales data and market trends to evaluate the effectiveness of marketing strategies and identify areas for improvement.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and industry stakeholders and collect key insights during field work with sales team (Minimum 7 Days/Month across countries of operations (SSA).
• Monitor and ensure compliance with regulatory guidelines and industry standards for assigned portfolio responsibility.

Qualifications:

• Bachelor’s degree in business, marketing, life sciences or related field; B. Pharma (Preferred) MBA (preferred)
• At least 3 years of experience in brand management
• Therapy exposure to any or more of Over the Counter (OTC) medications, Diabetes, Pain management, Cough & Cold & Anti-infectives
• Ability to thrive in a fast-paced & dynamic environment and adapt to organizational priorities.
• Understanding of the pharmaceutical industry in Africa, regulatory requirements, and market dynamics.
• Excellent communication skills and creativity