Website Design Consultant at ICS- SP Africa

Website Strategy and User Experience (UX) Design:

• Conduct a collaborative workshop with ICS-SP to understand user personas, website goals, and content strategy.
• Develop a sitemap and user flow that promotes intuitive navigation and optimized user journeys.
• Design a mockup to visually represent the website's layout and functionality.

Website Design and Development:

• Implement the website using a responsive CMS that aligns with ICS-SP's branding and offers a seamless experience across all devices (desktop, mobile, tablet).
• Note: Although WordPress is a preferred option, the CMS will be open to allow for other suitable platforms based on technical requirements and ease of use for ICS-SP staff.

Key Website Pages:

• Home Page: Visually appealing and impactful, featuring success stories, impactful images/videos, and a clear call to action (CTA).
• Who We Are: Highlighting the organization's mission, approach, regions of operation, team profiles, and supported causes.
• Our Programs: A detailed overview of the various programs and countries of operation.
• Impact: Sections for newsletters, publications, and annual reports.
• News Page: Showcasing ongoing projects, accomplishments, partnerships, and updates on events, fundraising campaigns, and initiatives.
• Knowledge Base: An educational hub with articles, blogs, case studies, and research reports related to ICS-SP's focus areas.
• Contact Page: Include a user-friendly contact form, email address, phone numbers, and other relevant information.
• Stay Informed: Events, press releases, opportunities, videos, and photos.
• Careers: Career opportunities and application forms.
• FCRM Integration: Incorporate Feedback and Complaints Response Mechanism (FCRM) tools, including the toll-free line.
• Donate Button: Prominently feature a donation button linked to payment gateways.
• Integrate essential plugins or tools for SEO, security, performance optimization, and other functionality enhancements, depending on the chosen CMS.
• Ensure website accessibility compliance with WCAG guidelines.
• Content Management System (CMS) Setup and Training:
• Configure the selected CMS (e.g., WordPress or another CMS) for easy content management by ICS-SP staff.
• Develop a user manual and training materials to guide website content creation, editing, and updating.
• Provide on-site training for ICS-SP staff on managing and updating the website.

Analytics and Reporting:

• Integrate website analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and engagement metrics.
• Provide reporting dashboards for ICS-SP to monitor website performance and identify areas for improvement.
• Link the website to various social media platforms.

Deliverables

• A fully functional, redesigned website built on the chosen CMS that meets the specified requirements.
• A user-friendly CMS setup for easy content management and updates.
• Comprehensive documentation outlining the website structure, CMS usage, and any custom functionalities.
• User training materials and an on-site training session for ICS-SP staff to manage website content.
• Post-launch technical support for a specified period.
• Ongoing website maintenance and updates, as required.

Qualifications

The ideal candidate/team will have:

• Proven experience in designing and developing user-centric websites for non-profit organizations (NGOs) or similar social impact causes.
• A strong portfolio showcasing relevant website design and development projects.
• Expertise in responsive design, UX principles, and WCAG accessibility guidelines.
• In-depth knowledge of CMS platforms such as WordPress or alternatives, including theme customization and plugin integration.