Current Openings at Zeraki

• The Digital Marketer will work closely with the Marketing Lead, Events Coordinator, Sales, and Product teams to deliver measurable marketing impact.

Key Responsibilities:

Digital Campaign Planning and Execution

• Plan and run digital campaigns across social media, Google Ads, email and other relevant platforms.
• Translate the marketing strategy into targeted digital initiatives aligned with product and regional goals.
• Create and manage campaign calendars, A/B tests, budgets and optimization cycles.

​​​​​​​Content Creation and Management

• Develop compelling content tailored to students, teachers and parents.
• Manage the content calendar, ensuring consistency with brand guidelines and messaging.
• Collaborate with designers, the Events Coordinator and Marketing Lead to create integrated campaign assets.

​​​​​​​Social Media and Community Engagement

• Manage Zeraki’s social media channels with the aim of increasing engagement and conversions.
• Respond to comments and queries in a timely and brand-aligned manner.
• Launch user-generated content initiatives across different platforms.

​​​​​​​Website and SEO Optimization

• Support website content updates and landing page improvements.
• Implement SEO best practices to increase organic visibility.
• Work with the Product and Tech teams to ensure a smooth and user-friendly digital journey.

​​​​​​​ Email Marketing and Customer Retention

• Develop targeted email campaigns for leads, schools and parent communities.
• Manage lists, segmentation, automation and reporting
• Support retention by promoting new features, reminders, updates and learning resources.

​​​​​​​Analytics, Reporting and Insights

• Track campaign performance across social media channels using analytics tools.
• Produce fortnightly and monthly reports with insights, learnings and improvement recommendations.
• Work with Marketing Lead to ensure digital efforts contribute to KPIs such as traffic, leads, sign-ups and retention.

​​​​​​​Collaborate Across Functions

• Partner with the Events Coordinator to amplify event visibility before, during and after on-ground activities.
• Support sales with digital assets and outreach messages.
• Work with Product team to highlight new releases, user benefits and student success stories.

Key Skills and Qualifications:

• At least 3 years' experience in digital marketing or social media management.
• Proficiency in social media platforms, Meta business suite, ad managers and Google Analytics.
• Strong copywriting and basic design skills.
• Ability to create short-form video content.
• Understanding of SEO and email marketing tools.
• Excellent communication, time management and project execution skills.
• Interest in education and technology.

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Key Responsibility Areas

 Administration & Office Operations

• Develop, implement, and maintain administrative policies, systems, and controls.
• Oversee office infrastructure, facilities, technology, and asset management.
• Implement and monitor security, asset tracking, and resource utilization systems.
• Supervise administrative staff and ensure smooth day-to-day office operations.
• Ensure administrative practices align with company policies and governance standards.

​​​​​​​Operations Management

• Oversee day-to-day operational activities across the organization.
• Identify inefficiencies and implement process improvements to reduce cost and friction.
• Develop and enforce operational procedures, workflows, and service standards.
• Lead operational reporting to support management decision-making.
• Drive continuous improvement across internal operations.

​​​​​​​Procurement & Vendor Management

• Lead procurement planning and supplier sourcing.
• Negotiate supplier contracts to achieve cost savings and service quality improvements.
• Ensure all procurement activities comply with internal approval processes and policies.
• Track procurement KPIs, cost savings, and supplier performance.
• Maintain a compliant and auditable procurement process.

​​​​​​​Events Planning & Execution (Strategic & Operational)

• Develop and maintain an annual events calendar in collaboration with the Marketing Lead.
• Coordinate 1–2 strategic events per quarter, including:
• Education competitions (Science Congress, Math Contests)
• School leadership forums (KEPSHA/KESSHA, bursars, directors)
• Parent webinars and Zeraki activations
• Manage end-to-end event logistics: venues, vendors, equipment, staffing, and on-site coordination.
• Support grassroots activations that drive brand visibility and engagement.
• Ensure events are delivered professionally, on budget, and aligned with Zeraki’s brand positioning.

​​​​​​​Cross-Functional Coordination & Brand Alignment

• Work closely with Marketing, Sales, Customer Success, and Product teams to ensure events and activations are aligned with business objectives.
• Coordinate external stakeholders including schools, associations, partners, and vendors.
• Support the preparation of event materials and collateral.
• Oversee collection of event content (photos, videos, testimonials) for marketing use.

​​​​​​​ Measurement, Reporting & Accountability

• Track operational KPIs, procurement savings, and administrative efficiency metrics.
• Monitor event performance: attendance, cost per event, leads generated, and engagement.
• Prepare post-event and operational reports with insights and improvement actions.
• Support management in evaluating ROI across operations and events.

Key Performance Indicators (KPIs)

Operations & Administration

• ≥15% year-on-year reduction in operational costs.
• ≥15% improvement in asset and resource utilization.
• Successful implementation of at least 5 cost-saving or efficiency-driven process improvements annually.

Procurement

• ≥5% cost savings through supplier negotiations.
• 100% compliance with procurement approval protocols.

Events

• Timely and professional execution of all planned events.
• High satisfaction ratings from attendees and internal stakeholders.
• Clear contribution of events to brand visibility, partnerships, and engagement.

Skills & Qualifications

• Experience in operations, administration, procurement, or event coordination.
• Strong organizational and project management capability.
• Ability to manage multiple priorities across operational and event timelines.
• Strong vendor management and negotiation skills.
• Excellent communication and stakeholder coordination skills.
• Comfortable working cross-functionally in a fast-paced environment.
• Willingness to travel for regional events and activations.