Jobs at Diageo

About the role:

Overview

• The Diageo Sales vision is to become the best performing most trusted and respected Consumer Packaged Goods company in the world and in every market we operate. Our goal is to be ‘winning at the moment of choice’, winning big and beating the competition. This along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners.
• The Route to Consumer Development Manager role is critical in delivering this vision with specific focus to Spirits and Route to Consumer Development in the Kenyan market.

Market Complexity:

• KBL operates in a very competitive environment that has seen the entrance of new players in the total adult beverage category.  Market situation is changing rapidly due to the economic situation, declining disposable incomes and opening of the economic trading blocs allowing in-flow of products from other markets. Consumers are becoming more sophisticated. This necessitates the need for pro-active business approach especially in management of total portfolio. The nature of competition is complex with established players operating within a market that has regulatory challenges. The Route to Market (RTM) chain is long, uncontrolled and competitive with margins being key deciding factor for listing. In some channels, the RTM is not well defined and needs to be developed to reach the consumer.
• The KBL mission is to grow Total Business Alcohol market share by growing spirits from 47% to 70% by 2022 whilst protecting beer share currently at 97% volume share of  market. There is thus needed to prioritise transformation. The national distribution structure within the Kenyan alcohol market is key to KBLs spirits delivery of both volume growth and market share.

Role Responsibilities:

Leadership Responsibilities:

• Be authentic: consistency in own behaviour, treat others fairly, show courage in the face of opposition, adapt to changing business needs and work with integrity:
• Consistently deliver great performance EDGE: be willed to take action, set priorities, drive for results and build collaborative relationships
• Connect to the Diageo purpose: reinforce the Diageo values, generate excitement and passion about our brands and take personal responsibility for brand quality.
• Find solutions: creativity & decision quality, problem solving & process management and demonstrates commercial acumen
• Grow yourself builds self-awareness and listens, learns from both experiences of success and failure, constantly works for self-improvement and proactively seeks feedback from others.

Operational Responsibilities:

• To drive RtC strategy across KBL value chain by building a world class route to consumer system.
• To create advantaged Route to Consumer in all markets, focusing on salesforce effectiveness, distributor management, advantaged trade terms, commercial plans and demand forecasting.
• Ensure brilliant execution of our customer and consumer programmes and therefore transform Route to Consumer in order to establish this as an area of competitive advantage and a key enabler to the achievement of both our Marketing and Sales Strategy to deliver NSV and OP objectives.
• To ensure we win in market, now and in the future, Diageo needs inspired, motivated and equipped commercial managers capable of exceeding the goals asked of them.
• This is a commercial position aimed at building RTC Development knowledge and awareness and adoration within the salesforce as well as key stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
• Own, develop and drive the relationships and commercial agenda through influencing customers – this is a customer facing role.
• Develop customer management capability.
• Deliver breakthrough business performance through influencing and working with others
• Identify and manage Spirits distribution (listing) opportunities as defined for the fiscal year.
• Overarching role is to drive sprits strategy across KBL value chain.
• Sizing up the Net revenue Management opportunity in a bid to drive a mix that positively impacts on the profitability of the business.
• To develop a proper route to market leveraging on our strong beer distribution channel and propose deliverable actions, plans and initiatives to accelerate growth in existing whilst also proactively tapping into emerging channel.
• Increasing coverage and distribution to Gold Distributor standards.
• Implementing distributor operational effectiveness to required standard (warehousing stock management).
• Reviewing distributor performance on Distributor Management System to gain insights and target impactful activities with desired Return on Investment (ROI).
• Own the regional  business P&L by driving category growth and mix.
• Drive contact with regional KBL distributors and top spirits wholesalers. Holds regular business reviews with key distributors focusing on growth drivers as stipulated in the gold standards.
• Develop and implement a Capability training program for the Distributor Leadership Team on Commercial, Finance, HR, Supply & IS.
• To initiate and take leadership in implementing motivating incentives to the distributor teams to support new route to market for spirits to deliver exceptional results for spirits.
• To build productive working relationships with customers (Internal and external) and regional field sales team
• Propose and Influence a winning pricing strategy and engage brand assurance to tame contra brands and counterfeits.
• Gather insights on prevailing market trading terms, analyze retail audit data to grow Numeric distribution, implement tactical and strategic plans to beat competition.

Experience / skills required:

Qualifications

• A Bachelors degree in a relevant field

Experience

• At least 5-8 years FMCG experience gained across commercial and other functions with a Strong track record in People Management & / or commercial roles within a consumer goods environment
• Well-developed commercial awareness and customer focus.
• High cognitive ability, Deep Analytical and critical thinking skills

Skills

Functional Knowledge & Skills

• Trade and/or brand strategy development
• Trade marketing development
• Customer engagement
• Logistics/ supply chain management
• Account management

Managerial & Interpersonal Skills

• Motivating, coaching and developing people
• Developing and maintaining relationships with clients, external suppliers and commercial partners
• Effective communication and presentation
• Selling
• Negotiation and influencing
• Project management

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Financial:

We are looking for a candidate who can:

• Take full strategic ownership of the innovation budget, leading the development and activation of breakthrough in-outlet and multi-channel programs that improve market impact.
• Drive bold, accelerated growth within the innovation category by identifying key battlegrounds and winning them through modern sales and marketing strategies.
• Lead progressive, market-shaping initiatives that expand share, increase consumer penetration, and deliver forward-thinking, customer-centric innovation solutions.
• Translate KBL’s innovation ambitions into measurable business results, delivering at least +5% revenue contribution by building the next powerful income pipeline.
• Turn brand innovation concepts into commercially viable propositions, bringing ideas to life in a way that delivers on KBL’s innovation vision.
• Own and manage the full P&L for innovation brands, ensuring strong margins, healthy net sales revenue, and long-term commercial sustainability.​

About the role:

• Internally within the organisation, this role is referred to as the Senior Innovations Commercialization Manager.
• We are seeking a senior leader who combines strategic vision with strong execution capability. The ideal candidate is a highly organised, proactive operator who consistently delivers results in fast-paced, complex environments.
• You will be a visionary innovator with a demonstrated history of launching creative, market-leading initiatives that drive commercial growth across categories and channels. Equally important, you bring exceptional stakeholder management skills, influencing effectively across a matrix organisation while balancing multiple high-priority projects.
• As a people leader, you encourage and develop high-impact teams with a strong focus on capability building, talent growth, and sustained performance. Comfortable navigating ambiguity, you thrive in hands-on environments and turn complexity into clear, actionable outcomes that accelerate business impact.

Role Responsibilities:

• Lead commercial partnership for the innovation pipeline, aligning with Sales, RTM, and business priorities
• Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery
• Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plans
• Partner with senior leadership to evolve the Sales function for innovation-led growth
• Shape and champion RTM models that unlock innovation scale and market reach
• Define enterprise-wide innovation KPIs and embed rigorous execution standards into sales performance
• Redesign sales incentives to reward innovation delivery and drive accountability
• Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
• Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
• Set and track critical launch KPIs, ensuring robust customer propositions and sell-in tools
• Lead the innovation performance management framework integrated into global reporting
• Lead executive-level performance reviews and drive data-driven interventions
• Influence senior sales leadership to prioritize corrective actions for consistent delivery
• Champion continuous commercial monitoring, evaluation, and cross-market learning
• Provide strategic oversight at governance achievements to ensure go-to-market readiness and commercial viability

Key Collaborators:

• This role works closely with Commercial and Marketing Directors, Sales team, Finance team, Marketing team, Procurement team, 3rd Party agencies.

Qualifications and Experience Required:

Essential Skills:

• Consistent track record delivering breakthrough innovation and commercial growth in Marketing and/or Sales
• Strong creative vision backed by deep customer and shopper insight
• Ability to design and scale innovative shopper and channel programs
• Skilled influencer who drives fast decision-making in complex environments
• Experience inspiring agencies and co-creating high-impact activations with key customers
• Encouraging people leader who fosters creativity, agility, and continuous innovation

Desirable

• Advanced business qualification (MBA or equivalent)
• Proven commercial management experience driving revenue through innovation
• Strong history of developing and leading high-performing cross-functional teams
• Experience leading transformational change and cultural evolution
• Strategic thinker who anticipates market trends for competitive advantage
• Strong communicator and stakeholder influencer aligning diverse partners around innovation vision

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About the Role

• We are seeking a highly skilled and motivated Internal Audit Data Analyst to join our team. This role combines strong data analytics capabilities with internal audit methodology to enhance the effectiveness and efficiency of our audit processes. You will be responsible for leveraging advanced data analytics tools, including Alteryx, Databricks and Power BI, to analyse large datasets, identify trends and anomalies, and provide data-driven insights to inform and improve our internal controls and risk management.

Qualifications and Experience:

• Minimum of 6 - 8 years’ experience. Experience as an internal/ process/SOX auditor, risk management consulting, and business process improvement is preferred.
• A master's degree in a relevant field such as Data Analytics, Accounting, Finance (CA will be added advantage), Information Systems, or Computer Science.
• Proven hands-on experience with Alteryx/Databricks for data extraction, transformation, & workflow automation and creating interactive reports and dashboards using Power BI. (Certification will be added advantage)
• Excellent analytical, problem-solving, and critical-thinking skills to find out deeper insights, including root cause analysis, and ability to communicate findings in a structured way.
• Strong understanding of internal audit methodologies, risk assessment, and internal controls.
• Relationship management and business partnering skills – proven experience of building, developing, and sustaining relationships with operating management.
• Strong social skills and the ability to communicate optimally at all levels both internally and externally (written and verbal).

Areas of responsibility: Key accountabilities:

• Execute complex internal audit assurance reviews and ensure End to end project management (including timely delivery) in line with CARE’s ways of working (WoW) to provide assurance on the effectiveness of risk management and control procedures.
• Provide insights and solutions that promote effective and efficient business operations and IT governance, enhanced controls, and better risk management. Synthesise, analyse, and translate internal and relevant external data into meaningful insights and risk identification.
• Collaborate with internal audit teams and business partners to understand audit objectives and identify opportunities where data analytics can be applied to enhance audit effectiveness.
• Design, develop, and execute data analytics routines and repeatable workflows using Alteryx or Databricks to extract, transform, and load (ETL) data from various source systems, such as ERPs and databases.
• Create and maintain interactive dashboards, reports, and data visualizations using Power BI to communicate audit findings, risks, and trends to audit teams and senior management.
• Provide training and guidance to less experienced team members on data analytics tools and techniques.
• Support with relationship management for key elements of the business including CARE function. This includes engaging with stakeholders at all levels as a trusted business partner and supporting the embedding of governance, risk and compliance.  

Leadership Attributes Required: 

Win Through Execution

• Quickly Build strong relationships ‘on the ground’ with business partners.
• Deliver a strong performance as a team leader on key assignments. Demonstrate an understanding of business and process risks across multiple business areas.
• Empowered to articulate effective and efficient risk mitigation strategies. Demonstrate thorough and consistent knowledge and application of our WoW.
• Stay focused with a positive outlook, demonstrate rigour and brilliant execution.

Shape the Future

• Stay focused with a positive outlook, demonstrate rigour and brilliant execution.

Inspire Through Purpose

• Role model the Diageo values and culture (especially in relation to standards of controls and compliance) and demonstrate high standards of personal integrity to inspire others.
• Build and sustain trust with key business partners.

End Date: December 17, 2025