Customer Marketing strategies
Annual Customer Marketing Plans for key brands developed
Identifying Target customers
Aligning customer Marketing Plans aligned with brand an
About Pernod Ricard
Pernod Ricard is the #2 worldwide in Wines & Spirits, with consolidated Sales of €9,010 million in Fiscal Year 17.
Created in 1975 through the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).
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