Marketing & Promotion Department Manager at Vellmont Advisory Ltd

• NestVest is a fast‑growing property platform based in Nairobi, focusing on residential rentals, property resales and new real‑estate project promotions. We build accurate, high‑quality property content and run targeted marketing campaigns to generate qualified enquiries and support sales conversion.
• We are scaling up our marketing capability and are hiring a Marketing & Promotion Department Manager to take full ownership of the entire promotion department. You will lead the department strategy, team management, budget control, cross‑business‑line marketing operations, performance target delivery and vendor management for our rental, resale and new real‑estate project businesses.

Job Summary

• The Marketing & Promotion Department Manager is the overall person‑in‑charge of NestVest’s promotion function in Kenya. You will formulate medium‑to‑short‑term department marketing strategies, set team OKRs & KPIs, lead content, organic social media, paid advertising, campaign operation and external vendor cooperation. You oversee marketing execution for Kilimani rental listings, second‑hand property resales and new real‑estate project launches, driving stable growth of high‑quality qualified leads and improving downstream sales conversion efficiency.
• You will build and optimize internal marketing workflows, define content standards, lead team resource allocation, manage marketing budget ROI, align closely with sales, inventory, product and creative teams, and be fully accountable for the department’s lead output quality, delivery timeline and business performance. You will also supervise the Marketing & Promotion Manager (individual contributor role) and other marketing team members, conduct performance appraisal, skill training and team capacity building.

Minimum Requirements & Qualifications

• Minimum 6 years end‑to‑end marketing professional experience, among which at least 3 years formal team management / department lead experience, responsible for full‑cycle strategy formulation, budget management and KPI delivery.
• Solid background in real‑estate / property / lead‑generation business; deep understanding of Kenya local property market, rental & property sales customer groups is strongly preferred.
• Proven track record of managing multi‑channel marketing systems: content production, social media organic operation, paid media buying, large‑scale campaign planning & launch, external agency & vendor management.
• Excellent business‑oriented thinking: core focus on qualified lead quality and conversion, not only social‑media vanity metrics such as followers and likes.
• Outstanding written & verbal English communication; practical Kiswahili capability is a major advantage. Able to review marketing copy, video and graphic output, set quality standards for team deliverables.
• Familiar with mainstream marketing tools: Canva, CapCut, social publishing tools, CRM systems, advertising back‑ends, data‑reporting tools. Strong process building, cross‑department coordination and deadline control capabilities.
• Mandatory requirement: Provide complete marketing portfolio, including past team management cases, real‑estate / lead‑gen campaign cases, budget‑ROI data and team performance improvement achievements for review.

Core Department KPIs & Performance Metrics

• Evaluation focus: qualified lead volume, lead quality, lead‑to‑sale conversion, department ROI, team delivery compliance rate
• Deliver department‑level monthly & quarterly qualified lead targets for rental business, resale business and new project sales respectively; continuously optimize lead quality and reduce invalid enquiry ratio.
• Establish and iterate department content standards, publishing SOP, lead hand‑over CRM specifications; ensure ≥95% of marketing leads are fully recorded and timely handed over to sales teams.
• Manage the total marketing budget of the department, control unit customer acquisition cost(CPL), track ROI for paid channels and content campaigns, adjust resource allocation dynamically according to business results.
• Manage team OKR & KPI decomposition, supervise subordinate Marketing & Promotion Manager and team members to hit deliverable schedules; ensure weekly content output requirements for Kilimani listings and property guides are met.
• Deliver regular department‑level weekly / monthly reports: covering lead performance data, channel ROI analysis, content quality review, team execution status, risks & optimization action plans.
• Lead major property project launch campaigns, coordinate internal & external resources, guarantee on‑time delivery of large‑scale marketing activities.
• Optimize department workflow, promote team capability improvement, conduct performance assessment and talent management for team members.

Practical Assessment (Shortlisted Candidates)

Shortlisted candidates need to complete a practical assessment task: Develop a 30‑day department‑level marketing operation plan targeting NestVest’s Kilimani rental business + one new real‑estate sales project. The plan shall include:

• Department resource allocation & team work‑split arrangement
• Content & multi‑channel marketing strategy (organic social + paid media)
• Budget allocation proposal & expected ROI target
• Standardized lead hand‑over & quality‑control workflow
• Weekly milestone schedule, risk identification and mitigation measures
• Clear KPI measurement indicators for performance review