Social Media Operations Specialist at Vellmont Advisory Ltd

Job Summary

1. You will take charge of daily operation and content delivery for assigned platforms, brand channels or content verticals. You will follow company SOPs to finish topic planning, content production coordination, posting, community engagement, lead logging and data reporting, supporting lead generation for property sales, rental and accounting service businesses.

Key Responsibilities

1. Complete content research, topic drafting, scripts, captions, subtitles, cover design, posting scheduling and cross-platform repurposing following weekly content plans.
2. Manage assigned brand accounts or business line content; roles are divided by expertise: content planning, account publishing & community management, video shooting & editing, data analysis and reporting.
3. Cooperate with video production staff, submit shot lists, scene requirements and voice-over scripts as required. Candidates with short video shooting and editing skills will take on relevant production tasks.
4. Double-check platforms, brand standards, factual details, price validity, landing links, CTAs, Content ID and UTM parameters before posting. No content without full factual verification can go live.
5. Monitor comments, direct messages and WhatsApp inquiries per shift roster. Deliver first response within 5 working minutes during business hours, record client demands and complete lead handover promptly.
6. Log client information and traffic sources into CRM following standard internal processes. No unauthorised lead transfer or reassignment of lead owners. Property sales leads are handed to the dedicated sales team, rental leads to rental operation staff, and accounting service enquiries to assigned accounting team representatives.
7. Track content performance at 24-hour and 7-day intervals post publishing, covering views, watch time, engagement, follower growth, link clicks, inquiries and downstream qualified lead outcomes.
8. Submit daily progress updates including completed tasks, pending delays requiring support and next-day work plans. Deliver compiled post links and performance summaries on a weekly basis.
9. Comply with rules covering account access permissions, media copyright, client data privacy and brand guidelines. Do not publish unvalidated investment returns, pricing, property availability, service promises or legal & tax advice.

Performance KPIs

1. Complete individual content and account tasks as allocated; team weekly plan delivery rate minimum 95%.
2. All published assets contain complete standard metadata, functional links, clear CTAs, full CRM source tags and complete lead handover records.
3. Timely response and proper handover for all social media enquiries; zero missed, withheld or arbitrarily reassigned leads.
4. Submit verifiable post links and performance data weekly. Reports must include content performance analysis and optimisation actions instead of only post volume counts.
5. Overall performance evaluation covers content quality, on-time delivery, genuine engagement, traceable leads and business feedback. Follower targets are calculated per individual account; purchased fake followers or artificial engagement will not be accepted to hit KPIs.

Minimum Requirements

1. Hands-on experience in social media account management, content creation, short video production or community management, with accessible portfolios or live account cases to showcase.
2. Proficiency with at least two platforms including TikTok, Instagram, Facebook and YouTube; able to adapt captions and video formats to match platform algorithm and audience preferences.
3. Solid written, reading and conversational English for daily work. Kiswahili language ability is highly preferred; Mandarin is an added advantage.
4. Skilled in CapCut, Canva or equivalent creative tools. Practical short video shooting and editing experience is a strong plus.
5. Strong sense of accountability, fast execution, ability to deliver collaborative multi-person tasks on schedule, and willingness to iterate content strategies based on real performance data.
6. Prior content creation experience within real estate, property rental, investment, accounting or local consumer service industries is preferred.