Marketing Officer at EAST - Kenya Assemblies of God University

Responsibilities

• Develop and implement marketing campaigns for student recruitment, University programmes, events and services. Manage social media platforms, digital advertising and University website content.
• Create and coordinate marketing content, including posters, videos, brochures, social media posts and promotional materials.
• Promote University facilities, including conference rooms, accommodation, grounds and event spaces.
• Generate and follow up leads from prospective students, corporate organisations, NGOs, churches, government and community groups.
• Support the promotion and marketing of conferences, meetings, weddings, accommodation and other University events.
• Coordinate with the relevant teams to ensure effective promotion and smooth marketing support for events and activities.
• Build and maintain relationships with clients, partners and other stakeholders to increase visibility, enquiries and business opportunities.
• Represent the University at exhibitions, conferences, church networks, school visits and other promotional activities. Monitor marketing campaigns, social media engagement, leads and revenue-related marketing activities.
• Prepare simple marketing performance reports and recommend improvements.
• Ensure consistent University branding and professional communication across all marketing platforms.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Public Relations, Business, Digital Marketing or a related field.
• At least 3 years' experience in marketing, business development, sales, events or a related field.
• Experience in digital marketing, social media and content creation.
• Good communication, networking, customer service and organisational skills. Ability to work with targets and meet deadlines.

Key Competencies

• Digital and social media marketing Content creation
• Lead generation and sales support Event and promotional coordination Communication and networking Creativity and initiative Reporting and organisation