Assistant Marketing Officer at Mini Group

Position Summary

• The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization’s business objectives.
• The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.
• The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.

Key Duties & Responsibilities

Marketing Strategy & Campaign Execution

• Support the development and implementation of marketing strategies aligned with organizational objectives.
• Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.

Marketing Content Development

• Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
• Support the development of compelling marketing messages that communicate product positioning and value propositions.

Digital Marketing & Social Media

• Support the execution of email marketing, social media, and digital advertising campaigns.
• Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.

Market Research & Consumer Insights

• Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.
• Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.

Marketing Analytics & Reporting

• Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.
• Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
• Support the Data Analyst in data analysis and preparation of marketing reports.

Events & Brand Activations

• Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities.
• Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.

Cross-Functional Collaboration

• Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets.
• Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.

Marketing Administration & Continuous Improvement

• Maintain accurate marketing records and documentation.
• Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.

Qualifications & Experience

• Bachelor’s Degree (BSc/BA) in Marketing, Business Administration, or a relevant field.
• Professional qualification in a related field will be an added advantage.
• Proven experience as a Marketing Officer or in a similar marketing role.
• Solid knowledge of marketing techniques, principles, and campaign execution.
• Good understanding of market research techniques, statistical analysis, and data analysis methods.
• Thorough understanding of social media and web analytics.
• Proficiency in Microsoft Office Suite and marketing software, including CRM systems.

Key Skills & Competencies

• Excellent organizational and multitasking skills.
• Strong communication and interpersonal abilities.
• Creativity and commercial awareness.
• Good analytical, research, and report-writing skills.
• Ability to coordinate marketing campaigns across multiple platforms.
• Strong attention to detail and time-management skills.
• Team player with a customer-oriented approach.
• Ability to work collaboratively with cross-functional teams.
• Flexibility to work irregular hours and across different locations when required.

Deadline: COB 31st October 2026