Sales and Marketing Manager at Total Security Surveillance

• Total Security Surveillance Ltd is a reputable and fast-growing provider of integrated private security solutions in Kenya. As part of our commercial expansion strategy, we are seeking dynamic, high-impact Sales and Marketing Manager to play a key role in strengthening our market presence and driving sustainable revenue growth.
• This position is ideal for ambitious professionals who understand the private security landscape, excel in client acquisition, and are capable of positioning value-driven security solutions to diverse customer segments.

JOB PURPOSE

• To drive sustainable revenue growth and market expansion by developing and executing effective sales and marketing strategies that achieve and exceed agreed sales targets for the company’s products and services. The role is responsible for individual sales performance, leadership of the Sales Team, brand positioning, customer acquisition, and retention, while ensuring alignment with the company’s overall strategic objectives.

ROLES & RESPONSIBILITIES

• Develop, implement, monitor, and continuously refine strategic sales and marketing plans aligned with the company’s business objectives.
• Lead and drive the overall growth of the company through effective promotion and positioning of the company’s products and services.
• Generate sales in line with agreed targets, forecasts, and budgets, both through personal contribution and team performance.
• Collaborate with other departments to improve and enhance products and services based on market feedback and customer needs.
• Lead the development and implementation of sound pricing strategies that optimize profitability, competitiveness, and brand growth.
• Conduct regular market surveys and competitive analysis, advising management on emerging trends, risks, and opportunities.
• Lead and manage the Sales & Marketing Department by monitoring sales revenue, conversion rates, and pipeline performance.
• Ensure proactive talent management, including coaching, mentoring, and development, to drive departmental growth and capability.
• Manage employee performance by setting clear sales targets, KPIs, and conducting regular performance evaluations.
• Establish and enforce efficient, effective, and high quality customer service standards to enhance customer satisfaction and retention.
• Prepare, implement, and control the Marketing Budget, ensuring cost-effectiveness and return on investment.
• Conduct customer satisfaction surveys, analyze feedback, and implement remedial actions to address identified gaps.
• Manage the company website content and e-marketing platforms, ensuring relevance, accuracy, and alignment with brand strategy.
• Design, develop, and deploy effective sales and marketing tools to support product and service promotion.
• Perform any other duties as may be assigned from time to time in support of departmental and organizational objectives.

QUALIFICATIONS / KNOWLEDGE / SKILLS

• A commercial degree from a recognized university.
• Minimum 5 years’ experience in a sales and marketing role under Private Security Industry.
•  Membership with the Marketing Society of Kenya (MSK) and/or the Institute of Public Relations Practitioners.
• Proficient computer user skills, including CRM and digital marketing tools.
• Demonstrates high integrity and ethical standards.
• Strategic, commercially astute, and able to identify and exploit market opportunities.
• Passionate, highly self-motivated, enthusiastic team player who is change-oriented and consumer-focused.
• Excellent interpersonal and stakeholder management skills.
• Strong influencing, communication, and presentation skills.
• Proven people management and leadership capability.