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  • Posted: Sep 23, 2019
    Deadline: Oct 9, 2019
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    UNHCR, the UN Refugee Agency, is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. We work to ensure that everybody has the right to seek asylum and find safe refuge, having fled violence, persecution, war or disaster at home. Since 1950, we...
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    Associate Digital Fundraising Officer, P2, Nairobi

    Organizational Setting and Work Relationships

    Private Sector Partnerships (PSP) Africa is building up their digital fundraising in key markets within the region. After having established a strong regional advocacy and engagement campaign (LuQuLuQu), PSP Africa is now building up its digital fundraising and supporter-to-donor conversion activities, in order to meet ambitious long-term fundraising targets. PSP Africa will continue to test and optimize digital donor acquisition in key markets, test new multi-channel marketing approaches, and engage in remote market fundraising through digital channels. Each of these areas will require the oversight and direction of a strong digital marketer.
    This role of Associate Digital Fundraising Officer is to work with the digital fundraising team to effectively manage all activities related to digital acquisition, online fundraising and donor development. It exists to drive PSP Africa¿s digital marketing and fundraising campaigns and to oversee all aspects of digital engagement and supporter conversion in the region. The successful candidate will be responsible for ensuring regional digital fundraising targets and other digital engagement Key Performance Indicators (KPIs) such as long-term Return on Investment (ROI) and effective Certified Public Accountants (CPAs) are effectively met. The Associate Digital Fundraising Officer will work with the Digital Marketing Officer, to manage the regional digital media agency to ensure paid media targets are effectively met, and ensure that digital acquisition activities are tracked, measured and optimized, as required, to meet ambitious fundraising and ROI goals. S/he will also be required to work with the Digital Marketing Officer on the multi-channel marketing approach (including two-step conversion) and to work with suppliers as needed to ensure this is effectively executed. Finally, s/he will also work with the Digital Marketing Officer, to test and optimize remote digital marketing approaches in new markets and manage remote digital donor acquisition, cultivation and development activities.
    Together with the Digital Fundraising Officer, s/he will be responsible for ensuring that, the right digital marketing strategy, capacity and tools are in place to generate strong donor response online to increase income and engagement regionally. S/he is expected to have an excellent grasp of key digital marketing channels (including paid search, social media ads, programmatic, native etc.) and understand their value and role in engaging and converting leads and donors. S/he must also have a holistic grasp of all digital and mobile platforms and how to best optimize them for donor acquisition and fundraising development. Finally, s/he must understand digital¿s role in a multi-channel environment and be confident in effectively executing lead generation and conversion techniques for fundraising.
    S/he is expected to liaise with core stakeholders including the Regional Management team, HQ digital support units, and PSP and communications colleagues in the region, as well as external suppliers including digital media agencies and digital development teams.

    Duties

    • Manage PSP Africa¿s digital fundraising and donor development programs. This includes overseeing and optimizing all aspects of digital, fundraising and marketing including paid media approaches, lead generation and conversion campaigns, and digital supporter retention and development activities (including email and SMS marketing). It also involves monitoring and reporting on key digital KPIs and developing new testing strategies and optimization mechanisms to ensure effective growth and ROI from digital fundraising activities.
    • Contribute to the development of the strategy and execution of digital marketing in key regions. Coordinate the set-up of digital marketing tests (including set up of infrastructure and tagging), manage and optimize paid media activities, monitor fundraising results and optimize paid marketing activities, and develop follow up donor journeys and e-appeals.
    • Support the development and implementation of the multi-channel lead generation and conversion strategies to convert non-financial supporters into donors. Use paid digital media, mobile money, SMS, email and other digital channels and techniques effectively to convert and retain new donors.
    • Ensure digital fundraising opportunities are effectively capitalized during emergencies and key media moments.
    • Support the Digital Fundraising Officer in the region to manage the relationship with the regional digital media agency and feedback on digital media plans and campaign reports to ensure that digital acquisition targets are being effectively met.
    • Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition.
    • Follow and identify digital trends and tools that can impact UNHCR's digital engagement approach in Africa.
    • Coordinate support from HQ digital units, and engage key stakeholders in the region (such as communications colleagues, regional office staff etc.) as required for the benefit of the digital fundraising program.
    • Support the development of the annual plans and investment applications for digital marketing activities.
    • Monitor digital fundraising channel budgets and income, and ensure that digital budgets are being used effectively to meet long and short term fundraising KPIs. Ensure accurate reporting and monitoring.
    • Produce internal reporting related to digital, including quarterly fundraising reports.
    • Perform other related duties as required.

    Minimum Qualifications

    Education & Professional Work Experience
    Years of Experience / Degree Level
    For P2/NOB - 3 years relevant experience with Undergraduate degree; or 2 years relevant experience with Graduate degree; or 1 year relevant experience with Doctorate degree

    Field(s) of Education

    Marketing; E-Commerce; Business Administration; Computer Science;
    Communications; or other relevant field.
    (Field(s) of Education marked with an asterisk* are essential)

    Certificates and/or Licenses
    Not specified

    Relevant Job Experience
    Essential:

    • Relevant work experience in performance-driven digital marketing or digital fundraising.
    • Proven work experience with using paid digital media channels including programmatic, search, social to raise funds, build a customer database and increase lifetime value.
    • Experience with developing digital and social media campaign strategies and marketing plans for the purposes of donor acquisition and development.
    • Strong knowledge of all key digital channels and their roles in donor engagement, conversion and development;
    • Experience in running lead generation and conversion campaigns.
    • In-depth understanding of media buying and digital acquisition including working with media agencies and critiquing plans and reports.
    • Strong knowledge of web analytics platforms such as Google Analytics 360; ideally have held/hold a Google Analytics Individual Qualification Certification.
    • Vast knowledge of digital measurement metrics, and experience with producing performance reports for senior stakeholders;
    • Experience in developing and critiquing media plans and campaign reporting, and using data to improve fundraising performance.
    • In-depth understanding of e-commerce and conversion methodologies.
    • Strong experience with using email, SMS and other digital communications methods to increase loyalty and funds raised from existing donors.

    Desirable:

    • Experience working with content management systems, e-commerce portals and payment gateways such as WorldPay, Stripe and PayPal an asset.
    • Experience working in a regional digital marketing role and running remote digital marketing programs an asset.
    • Ability to work in a fast paced environment.
    • Professional experience within the not-for-profit sector, UN agencies or international institutions is an asset.
    • Strong ability to analyze figures and make decisions based on data and analysis.
    • Strong knowledge of digital fundraising and campaign management metrics.
    • Ability to work in a structure with a variety of stakeholders.
    • Proven ability to deal with multiple tasks in a courteous and service oriented manner in a demanding working condition that often functions on short-term deadlines.
    • Availability to travel within the region.

    go to method of application »

    Senior Evaluation Officer - Operations, P4, Nairobi

    Organizational Setting and Work Relationships

    The Senior Evaluation Officer-Operations (P4) position is in a UNHCR Regional Bureau. Working under the overall leadership of the Senior Evaluation Coordinator, the position will complement existing HQ evaluation capacity to lead on planning and delivery of decentralised evaluations with UNHCR Regional Office and Country Operation colleagues (including the development of evaluation ToRs, procurement and contract management of evaluation services, and providing quality assurance of evaluation deliverables). The incumbent directly participates in decentralised evaluation processes at the Regional Office and Country Operation-level as relevant and required. S/he supports the design and delivery of UNHCR evaluation-related capacity building efforts to UNHCR Regional Office and Country Operation colleagues. S/he also supports the Regional Office and Country Operation colleagues to identify key evidence gaps and priorities, and develop appropriate evaluative strategies and plans to address these.

    All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR¿s core values of professionalism, integrity and respect for diversity.

    Duties

    • Support the HQ Evaluation Service in establishing strengthened evaluation policies and procedures, including the refinement of existing evaluation approaches and development of new innovative and forward-looking evaluation approaches and methodologies.
    • Enhance the technical aspects (both quantitative and qualitative) of decentralised evaluations commissioned by UNHCR are improved through expert advice and guidance.
    • Provide evaluation-related coaching and mentoring, as required.
    • Ensure that institutional knowledge, understanding and 'culture' of evaluation is strengthened.
    • Manage or co-manage decentralised evaluations at the Regional and Country Operation-level, and provide quality assurance to evaluation methodologies and deliverables.
    • Interact with appropriate UNHCR entities with respect to the design, commissioning and management of the evaluation cycle.
    • Lead and participate in the selection and procurement of quality evaluation services (evaluation firms and individual consultants) and participate in the selection of qualified internal (UNHCR staff) evaluation team members when appropriate.
    • Deploy on scoping missions to build stakeholder support, develop and draft evaluation Terms of Reference¿ (ToR), including defining key evaluation questions, as required. Oversee the successful completion of evaluations and reviews.
    • Work with Evaluation Service colleagues to design and develop evaluation-related training modules and materials, and deploy to facilitate evaluation-related awareness raising, training and/or capacity building sessions as required.
    • Develop networks and associations with other evaluation communities to enhance internal knowledge management and expertise.
    • Under the guidance of the Head of ES, represent UNHCR at external meetings on evaluation
    • Provide appropriate instructions and guidance to contractors, consultants, and experts commissioned to undertake ES evaluation work.
    • Perform other related duties as required.

    Minimum Qualifications

    Education & Professional Work Experience
    Years of Experience / Degree Level
    For P4/NOD - 9 years relevant experience with Undergraduate degree; or 8 years relevant experience with Graduate degree; or 7 years relevant experience with Doctorate degree

    Field(s) of Education
    Social Sciences; Economics; International Development Public Policy;
    or other relevant field.

    Certificates and/or Licenses
    Research & Evaluation Methods

    Relevant Job Experience
    Essential:
    Demonstrable experience and knowledge of humanitarian response and coordination, ideally specifically related to refugee response. Demonstrable expertise of evaluation norms and standards. At least 5 years applied research or M&E related experience in field contexts, ideally including in refugee response contexts. Good knowledge of qualitative and quantitative research and evaluation methods/approaches, statistics, data collection tools and analytical approaches. Experience of leading and managing evaluation processes, including ideally managing multi-disciplinary teams with variable evaluation experience. Experience of working with and influencing senior decision makers, including in delivering challenging, or potentially contested, key messages. Experience in developing and/or delivering M&E or evaluation-related capacity building content. Experience of building effective working relationships with people from diverse backgrounds and cultures.
    Desirable:
    Substantial experience in a humanitarian or development context. Experience of conveying complex information clearly and compellingly through the use of visual media for a range of audiences (i.e. using data visualisation tools).
    Demonstrable institutional knowledge of the UN, and in particular of UNHCR¿s protection mandate and operational role.

    Functional Skills
    MS-Research;
    MS-Analysis;
    MS-Data Collection and Analysis;
    MS-Statistics Analysis;
    MS-Drafting, Documentation, Data Presentation
    PO-Development/Evaluation of Humanitarian Operations;
    PO-Policy Development, Evaluation, Research, Publication;

    go to method of application »

    Senior Development Officer, P4,

    Organizational Setting and Work Relationships

    UNHCR's mandated responsibility for finding solutions to refugee situations has long required stronger cooperation with development partners and the inclusion of persons of concern within development planning and programming instruments, including national development programmes. Due to a variety of factors, the proportion of refugees and internally displaced persons in protracted displacement situations remains high. Moreover, the diminishing number of forcibly displaced people who have access to so-called durable solutions constitutes a worrying trend that has persisted in recent years. The increasing scale of irregular migration, large scale refugee movements, internal displacement and the costs of responding to humanitarian situations have placed forced displacement high on the global agenda. Given the complexity and protractedness of many of today¿s forced displacement situations, often occurring in fragile contexts, awareness is growing that the humanitarian model of care and maintenance is unsustainable in the longer term and that forced displacement requires a development response to complement humanitarian assistance, address poverty and other development challenges in a sustainable and inclusive manner. The SDGs provide a yardstick for inclusive development based on the principles of Leaving No One Behind and Reaching the Furthest Behind First. It is also acknowledged that extreme poverty and human suffering associated with refugees and other forcibly displaced people need to be systematically taken into account existing when addressing development challenges and development prospects of host communities, countries, and regions.

    The Global Compact for Refugees frames this new approach towards a more predictable and equitable responsibility-sharing, recognizing that more sustainable approaches to refugee situations cannot be achieved without the systematic engagement of a broader set of stakeholders, including development partners.

    Among the most significant humanitarian-development cooperation partnerships strengthened in recent years has been between the World Bank and UNHCR on forced displacement. In the eighteenth replenishment (2017-2020) of the World Bank¿s International Development Association (IDA), which provides financing for low-income countries, an amount of US$ 2.2 billion has been included for those states receiving large numbers of refugees (Sub-Window for Refugees and Host-Communities). The IDA 18 allocation follows the operationalization of a Global Concessional Financing Facility (GCFF) for Middle-Income Countries (MICs) affected by large numbers of refugees. In addition, UNHCR has enhanced cooperation with the private sector wing of the World Bank, the International Finance Corporation (IFC), the African Development Bank (AfDB), the International Labour Organization (ILO), the Organization for Economic Co-operation and Development (OECD), the United Nations Development Programme (UNDP) and bilateral development donors.

    Within the context outlined above, the role of the Senior Development Officer is to support UNHCR's engagement and cooperation with development agencies¿ medium-term programmes assisting local communities and UNHCR¿s population of concern and the ability to leverage development partnerships to influence policy dialogue to enact institutional reforms toward improved protection environments, socio-economic inclusion, and self-reliance; taking into account and reducing the vulnerabilities of forcibly displaced persons. As such, the incumbent needs to have practical experience working with and an understanding of the interplay of different aspects of economic growth, governance, fragility and conflict, the main factors that influence the environment for inclusion and resilience for UNHCR¿s population of concern. Depending on the operating environments in the area of responsibility (AoR), the incumbent might need to have specific expertise in areas such as social protection, governance in fragile contexts, local governance and community development. It is anticipated that development responses to forced displacement will grow in significance in future years due to the greater importance attached to fragility and addressing protracted displacement situations. The incumbent will assist in identifying potential opportunities and ensure complementarity between UNHCR's protection work and the economic and social development objectives pursued by development partners and their government counterparts. It will, therefore, be important that the Assistant Development Officer supports relevant UNHCR staff within the AoR to contribute to the Operation¿s efforts to (i) align policy, operational and programme priorities between humanitarian and development agencies, (ii) establish and maintain reporting and knowledge, and information exchanges on key developments among all interested stakeholders, (iii) assist relevant UNHCR staff to engage in development planning, programming and coordination processes with Government entities and development partners; and (iv) assist relevant UNHCR staff in developing, contributing to and coordinating multi-year and multi-partner transition strategies for protracted forced displacement situations.

    In Country Operations, the Senior Development Officer will normally work under the overall supervision of the UNHCR Representative or his/her Deputy. In the Regional Bureaux, the Senior Development Officer will normally work under the overall supervision of the Bureau Director, Deputy Director, Head of External Engagement Service or Chief of External Engagement

    All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR¿s core values of professionalism, integrity and respect for diversity.

    Duties

    For positions in Country Operations only:

    • Advise operations on practical research and analysis to interpret long-term political, economic and social trends that will enhance opportunities for solutions, resilience and inclusion for populations of concern to UNHCR as well as more sustainable approaches to refugee protection;
    • Support the operation in planning for resilience and inclusion with a clear shared vision of longer term protection and solution outcomes for people of concern that takes account of host communities and leverages the roles, resources and capacities of development partners, including International Financial Institutions, Multilateral Development Banks, and Bilateral Development donors;
    • Support the development of comprehensive multi-year protection and solutions plans/strategies (incl. Multi-Year Multi-Partner Strategies) for Persons of Concern to UNHCR and/or facilitate the inclusion of populations of concern into national and local development planning and programming instruments;
    • Support and advise the operation in identifying, strategically articulating and capitalizing development and resilience opportunities, including through Government pledges and or pledges made by bilateral or multilateral development and/or peacebuilding partners;
    • Provide technical leadership and support for relationship building with development co-operation agencies and peace and state-building agendas through the different stages of policy and programme identification, preparation, implementation and review;
    • Develop partnerships and networks with development cooperation actors to influence the policy dialogue with governments on institutional arrangements related to sectors, locations and programme content of consequence to UNHCR and persons of concern. This would, in particular, focus on supporting the coordination of the in-country relationship with the World Bank and other multilateral development banks, especially where there is potential for specific funding directed towards UNHCR¿s persons of concern (e.g. WB IDA sub-window for refugees and host communities or the WB Global Concessional Financing Facility);
    • Cooperate with development partners to assist them in incorporating the concerns of refugees, returnees and others of concern to UNHCR into the design and implementation arrangements of projects and interventions in a manner that impacts positively on protection circumstances;
    • Identify, commission and/or contribute to studies and analytical activities that build the conceptual framework and evidence base for comprehensive, development-oriented responses, including preparedness work, to forced displacement;
    • Ensure that development actors are provided relevant data to inform their planning, programming and advocacy around resilience for and inclusion of UNHCR persons of concern;
    • Engage with governments, development partners (both multilateral and bilateral), and with the private sector and civil society (as appropriate) to identify opportunities for UNHCR to contribute to the design and implementation of monitoring systems to track progress towards agreed outcomes;
    • Facilitate coordination and collaboration and the sharing of knowledge and experience sharing between UNHCR and development actors and across UNHCR operations globally by documenting and disseminating good practices and active participation in the Division of Resilience and Solutions¿, Development Partnerships Community of Practice; and,
    • Support training activities aimed at the capacity building of UNHCR and partner agency staff to achieve greater coordination, effectiveness and synergies between humanitarian and development interventions.

    For positions in Regional Bureaux only:

    • Provide support, as detailed in the above duties for a country SDO for countries without an SDO as specified in the operational context for this position;
    • Support the Regional Bureau and country operations in analysing from a development perspective the potential components of longer-term situational solutions strategies, identifying the protection/resilience/solutions challenges, and the means to address these and possible regional opportunities for engagement;
    • Support and advise the Regional Bureau and/or operations in identifying, articulating and capitalizing development and resilience opportunities, including through pledges made by regional partners, and regional development initiatives and programmes;
    • Aggregate, analyse and package available knowledge and data from country operations to feed into regional and HQ policy, programme and advocacy efforts;
    • Ensure support and coherence, where relevant, across operations in how they engage with development actors (e.g. messaging, policies, etc.);
    • Interpret long-term political, economic and social trends from a situational or regional perspective that will define the opportunities for inclusion for populations of concern to UNHCR as well as more sustainable approaches to refugee protection management;
    • Engage with regional bodies, such as IGAD, ECOWAS, etc. to identify and advocate for entry points for inclusion in development-related fora; and,
    • Identify, commission and/or contribute to studies and analytical activities from a situational or regional perspective that build the conceptual framework and evidence base for comprehensive, development-oriented responses, including preparedness work, to forced displacement.

    • Perform other related duties as required.

    Minimum Qualifications

    Years of Experience / Degree Level

    For P4/NOD - 9 years relevant experience with Undergraduate degree; or 8 years relevant experience with Graduate degree; or 7 years relevant experience with Doctorate degree

    Field(s) of Education

    • Development Economics;
    • Development Studies;
    • Socio-economic Development;
    • International Relations;
    • Political Science;
    • Law or other relevant field.

    (Field(s) of Education marked with an asterisk* are essential)

    Certificates and/or Licenses
    n/a

    (Certificates and Licenses marked with an asterisk* are essential)

    Relevant Job Experience
    Essential:
    At least six (6) years of direct working experience with an international agency/organisation implementing development programmes, of which at least two (2) years in field operations, preferably with knowledge of, or experience in, local or area based economic development.
    Experience in primary data collection, quantitative research methods and results-based management.

    Desirable:
    n/a

    Functional Skills
    Partnership Development
    CL- Strategy Development and Monitoring
    MG-Project Analysis/Development/Implementation/Management/Coordination
    SO-Critical Thinking and Problem Solving
    MS-Networking
    PO-Policy Advocacy in UNHCR
    Knowledge Management
    SO-Negotiation Skills
    PG-Results-Based Management
    CM-Strategic Communication
    MS-Drafting, Documentation, Data Presentation
    PR-Refugee Protection Principles and Framework

    Method of Application

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