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  • Posted: Jan 10, 2022
    Deadline: Not specified
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  • Access Bank Plc is a full service commercial Bank operating through a network of about 366 branches and service outlets located in major centres across Africa and the United Kingdom. Listed on the Nigerian Stock Exchange in 1998, the Bank serves its various markets through 4 business segments: Personal, Business, Commercial and Corporate & Investment banking.
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    Digital Products & Sales Analyst

    Description

    Job Role

    • The Job holder tasked to apply Data Analytics, customer engagement and feedback analysis, to determine customer transaction patterns and behaviors, identify unmet needs, inform actionable digital products and sales tactics to achieve growth, retention and cross-sell of Digital Solutions.
    • He/she will also grow Digital solutions utilization, volumes, revenues and reduce churn, by developing Mass Marketing sales initiatives with the Head of Digital, the Corporate Communication team and other relevant stakeholders.

    Functions and Responsibilities

    • Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans for Digital solutions that drive incremental transaction volume and revenue.
    • Use available customer transaction data to provide insights for targeted below the Line communication campaigns and above the line campaigns to drive Digital Products usage.
    • Perform day-to-day Digital Mass marketing activities such as customer calls (directly\indirectly), email campaigns, SMS campaigns, in-App campaigns etc. to drive customer engagement, cross-sell and revenue growth.
    • Collate Digital Business data from multiple systems to monitor performance to ensure achievement of set targets through Weekly, Monthly and Quarterly Digital Solutions performance reports.
    • Measure impact of customer growth and retention initiatives to assess effectiveness of growth & retention strategies and recommend appropriate actions.
    • Track internal/external partners and vendor SLA performance on Digital solutions and partnerships, and organize for regular service review meetings and action follow-up.
    • Coordination of new Digital solutions implementation project activities such as scheduling and training to enable successful deployment and go to market.
    • Work with other support units i.e. Retail/Commercial/Corporate Business Units, Operations, Risk Management, Product Development, Fincon, Operations and IT to maximize Digital products’ ROI/RO
    • Perform other duties as may be assigned by the Head of Digital.

    Requirements

    • Excellent digital products knowledge
    • Excellent Mass market Customer Sales & Service engagement capabilities
    • Excellent Digital Marketing skills
    • Strong Data Analysis skills
    • Good negotiation /presentation skills
    • Knowledge & understanding of Retail market
    • Good Oral & Written communication

    Benefits

    A competitive remuneration package

    go to method of application »

    Team Lead, Digital Sales

    Job Role

    • The job holder will be tasked to deliver exceptional performance through; Digital Channels, Products and Services Sales to both new and existing customers, customer product on-boarding and training, new and existing product support, as well as business development across the board through cross-selling and attrition management.
    • He/she will also grow Digital solutions uptake, utilization, volumes, revenues and reduce churn, by engaging Corporate, Commercial and Retail customers through direct sales pitches, Indirect Sales, Direct Sales Agents, and Mass Marketing sales initiatives with the Head of Digital, the Corporate Communication team and other relevant stakeholders.

    Functions and Responsibilities

    • Increase digital Channels, Products and Service uptake and utilization by our customers through new to bank customer on boarding leading to increase in counts, volumes, and revenues.
    • Continuously mine existing customers and non-customers to create and execute a leads pipeline that would grow Digital business to meet budget expectations.
    • Contribute to acquisition of new customers through direct Digital proposition sales that provide a customer value proposition that attracts new business to the Bank.
    • Utilize available customer and transaction data and information to identify unmet customer needs for cross selling opportunities.
    • Digital solutions sales through telephonic contact, direct customer pitches, Direct Sales Agents, proposals, mass-communication initiatives, and cross-selling to bring in new transactional business.
    • Develop and implement customer engagement plans for both existing and targeted new customers to ensure that the Bank progressively increases Digital business wallet share from customers.
    • Work closely with the Corporate, Commercial, Retail Business and Branch teams to enhance the Bank’s overall customer value proposition in Sales pitches, proposals and customer engagements and position the Bank as a strong Digital Bank.
    • Day to Day supervision of the Digital Direct Sales Agents.
    • Perform other duties as may be assigned by the Head of Digital.

    Requirements

    • Excellent Transactional digital products knowledge
    • Excellent Sales pitching capabilities
    • Good Digital Marketing skills
    • Good negotiation /presentation skills
    • Knowledge & understanding of Retail, Corporate & Commercial Digital transactional market
    • Good Oral & Written communication

    Benefits

    Competitive remuneration package

    go to method of application »

    Digital Financial Services Manager

    Job Role

    • The job holder will be tasked with the role of developing and implementing the Bank’s Digital Financial Services strategy.
    • He/she will ensure the Bank has an excellent go-to–market strategy for all Digital Financial Services and Partnerships to increase the Bank’s Assets, liabilities, and customer reach through Digital Lending propositions, across the market segments.
    • He/she will also consistently create differentiated Digital Lending and other Financial Services propositions through innovation and partnering to grow the Bank’s profitability and to deliver on strategic objectives.

    Functions and Responsibilities

    • Develop the Bank’s Digital Financial Services strategy for Kenya liaising with the Head of Digital.
    • Develop Digital Lending products and services and other Digital Financial services to take advantage of existing/emerging opportunities
    • Liaise with Corporate Communications/Retail/Commercial/Corporate Business Units for Digital Financial propositions marketing and rollout of new Digital lending and other Digital Financial products and services.
    • Create strategic alliances/partnership to grow the banks’ Digital Financial Services propositions market share.
    • Define and document Product Papers, Standard Operating Procedures (SOPs), SLAs and Risk Management Frameworks for all Digital Financial Products and Services.
    • Work with other units i.e. Retail/Commercial/Corporate Business Units, Operations, Risk Management, Product Development, Fincon, Operations and IT to maximize products’ ROI/RO
    • Perform other duties as may be assigned by the Head of Digital.

    Requirements

    • Excellent Digital Financial Services knowledge
    • Excellent Credit operations understanding
    • Good Project Management skills, especially on Technology driven financial products and services.
    • Excellent mass market Customer Sales & Service engagement capabilities
    • Excellent Digital Marketing skills
    • Strong Data Analysis skills
    • Good negotiation /presentation skills
    • Knowledge & understanding of Retail and SME market
    • Good Oral & Written communication

    Benefits

    A competitive remuneration package.

    Method of Application

    Note: Get your CV ready for 2022. Order our 100% professional CV Service.

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