The International Planned Parenthood Federation (IPPF) is a leading advocate of Sexual & Reproductive Health and Rights that seeks to help build a world free of discrimination that allows all people to make choices about their sexuality and well-being. In Africa, IPPF operates in 42 countries in the Sub-Saharan Africa through a network of Member Associations and collaborative partners to empower the most vulnerable women, men and young people to access life-saving services and Programmes, and to live with dignity. The federation’s operations in Africa are coordinated by the IPPF Africa Regional Office based in Nairobi.
The African Citizens Initiative (ACI) a peer-to-peer fundraising campaign for Sexual and Reproductive Health and Rights was founded and launched by the International Planned Parenthood Federation (IPPF) Africa Region’s (IPPFAR) in 2016 to mobilize its network of 39,000 volunteers to raise money in support sexual and reproductive health services and education programs that keep women, girls, children and families safe, healthy and prosperous.
The volunteers are the leaders of IPPF’s 37 Member Associations (MAs), national level partners that are delivering the programs and services.
The MAs are locally owned independent civil society organizations (CSOs). They are connected globally to the Federation.
Each volunteer is called to reach out to their local communities – family, friends, community leaders, companies – using peer-to-peer methods to get an average of five donors to contribute to their MAs’ services annually.
The ACI is a home-grown strategy to achieve Outcome 4 of IPPFs Strategic Framework to double national income by 2022. The goal is to encourage Member Associations (MAs) to diversify their sources of income so they are less reliant on traditional funding streams which are no longer predictable nor secure.
IPPFAR is inspired by the Africa Union’s Agenda 2063 which commits to building African solutions to Africa’s development challenges. The ACI theme is “A Resilient Generation for the African We Want.”
Role of Member Association Volunteers
Volunteers join their Member Association because they are passionate about SRH issues. The majority of volunteers are involved in mobilizing communities to advocate for SRH issues to their governments; they lobby their governments on legislation and for funding.
Fundraising was traditionally a responsibility of IPPF volunteers that has fallen off in recent decades. IPPFAR and its Executive Committee (EXCO) aims to revive this approach.
ACI is a program to revive volunteers’ role in fundraising and give them the tools and platform to succeed.
Role of Member Association Staff
The volunteers are supported in all their activities by professional staff that run the day-to-day operations including developing and implementing projects funded by international donors and their governments. Most MAs have experience developing SBCC materials that address community issues and needs.
Most MAs do some form of private fundraising in the form of dinners, galas and community days. This happens on a limited scale and is often organized around an organizational anniversary, a legislative victory or to recognize volunteer, community and governmental champions. Activities are carried out by volunteers and MA staff.
However, the process of managing an on-going, systematic fundraising and marketing campaign to individuals is relatively new for current volunteers and staff.
Following the launch of the ACI accountability systems in 2018, IPPFAR wishes to shift the focus of activity to developing and rolling out a comprehensive marketing and communication strategy. We have two goals:
To provide Members Association staff and volunteers to create effective marketing and communication program for their national context, and
To empower volunteers at all levels (national and branch level) to become more confident and enthusiastic peer-to-peer fundraisers and take action to meet their MA’s fundraising targets.
IPPFAR is seeking a Strategic Marketing and Communications consultant with experience in fundraising to develop a viable marketing and communications framework, communication strategies and tools to drive peer-to-peer fundraising at the MA level.
The Marketing & Communications Expert shall undertake and deliver the following:
Framework for ACI marketing and communication developed to support MAs’ ACI fundraising program based on the project goals, objectives and existing ACI guidance doc “ACI brand will complement and be integrated in the MA’s brand”
The proposed work timeframe is 1st June to 31st July 2019 with final submission of deliverables on by 31st July 2019. This is not 60 days of paid work; it is the timeframe for the consultant to develop the framework and tools as per deliverables. The consultant will submit a detailed work plan and budget for the project.
Qualifications and experience required;
Specific requirements are:
Candidates/firms who wish to be considered for the work should submit their proposal by 24th May 2019 to; firstname.lastname@example.org