Creative Director at Zana Africa

• Create strategic plans, guidelines and value propositions for ZanaAfrica Group, Nia Movement and related brands with the Branding & Marketing Officer and other team members.
• Build ZanaAfrica’s existing and future product brands and oversee initiatives including package design, marketing campaigns, events, health education platforms (digital and analogue) as well as multimedia digital channels.
• Develop and present concepts for products, campaigns and other related initiatives
• Test, edit and iterate all products through consumer insights and other monitoring and evaluation activities with the Chief Monitoring and Evaluation Officer
• Establish timelines and work plans for the phased development of products, campaigns and initiatives
• Coordinate and manage the creative and product teams to ensure delivery of high-quality work in line with brand guidelines
• Work closely with the creative team to identify, determine and engage best practice and partners in order to drive and deliver Nia branded products within the set guidelines and timelines
• Build partnerships across sectors to engage in creative mechanisms to share the Nia Movement as widely as possible
• Track trends and insights locally and globally

Ensure connectivity to our customers and movement-makers through social media

• Lead the development of a digital media plan with the Connectivity Specialist for all social media platforms (Instagram, Facebook, Twitter); oversee execution of social media plan
• Work with Graphic Designer to ensure all visual assets are in compliance with Nia Brand Guidelines

Manage visual storytelling activities and ensure they are in accordance with brand and movement principles

• Work closely with the Production Director ensure each issue of Nia Teen Magazine—our health and lifestyle magazine for young adolescent girls—is harmonized for content and visual aspects
• Coordinate with Production Director to ensure completion of deliverables for Supervising Illustrator and Graphic Designer to create artwork and graphic elements for the Nia Teen Magazine
• Oversee and ensure the delivery of high standard/quality Nia products by 3rd party suppliers (production and print houses).
• Direct Graphic Designer in building layout, infographics and any other visual elements
• Oversee Supervising Illustrator to ensure completion and clarity of the comic
• Provide art direction with Supervising Illustrator and Production Director to any photo shoots to generate needed photo assets

Qualifications + Requirements

• BA in Communications, Marketing, Design, Advertising or related field
• 6+ years of experience in creative industry and/or consumer products, experience working with an FMCG a plus
• 2-3 years of leadership in creative project management from conceptualization to execution; previous experience in publishing is a significant plus
• Strong creative conceptual skills with experience to implement robust brand building strategies across analogue and digital platforms
• Excellent written and verbal communication skills in both English and Kiswahili, including the ability to articulate creative concepts to team and stakeholders
• Expert Knowledge of Adobe Creative Suite; Strong foundation in design and visual sensibility
• Strong planning and organizational skills; ability to prioritize multiple tasks simultaneously
• Well-versed in women and girls’ issues, reproductive health and human rights
• Comfort across range of channels: digital, photography, video, paper based content, etc.; Intimate understanding of design, copy and web best practices
• A strong understanding of brand development and multi-platform engagement concepts; highly engaged in social and cultural trends in East Africa and Globally
• Excellent interpersonal skills; Comfort and professionalism in interacting across different sectors to engage in creative partnerships
• Unapologetic belief and passion for girls and women’s rights
• Fluent Kiswahili highly preferred

ZanaAfrica Group is an equal opportunity employer. It is our strong belief that equal opportunity for all employees is central to the continuing success of our organization