Communications Advisor, APHIAplus at PATH

Specific Duties And Responsibilities

Social media management

• Collect and organize content for the APHIAplus Western Kenya project website and social media in coordination with technical teams.
• Proactively make updates across all platforms.
• Author brief social media postings with corresponding links and source appropriate images for the postings.
• Schedule and post social media content as per the content calendar and obtain approvals for content prior to publishing.
• Monitor and responds to followers’ feedback and inquiries in accordance to established policy.
• Ensure brand compliance across all social media assets deployed.
• Gather, analyze and report social media performance data and provide insights and actionable recommendations for improving performance over time.

Program writing and graphics design

• Solicit for information for success stories from technical team members and sub-grantees. Draft and/or edit success stories with appropriate photographs for sharing with USAID and key stakeholders.
• In consultation with technical teams, draft publicity materials including activity profiles and project factsheet, success stories, case studies, and articles for APHIAplus Western Kenya quarterly e-newsletter.
• Establish photo library using Flickr, prepare updated project presentations, site visit kits and press kits as appropriate.
• Provide design and layout support for all publications and publicity materials.

Media relations

• Review the daily press for APHIAplus Western Kenya related topics and news, and share with team based on relevance.
• Help establish and maintain a database of project partners by soliciting input from the project team and key partners.
• Assist with coordination of field events, launches, site visits by USAID and other senior visitors to the project.
• Help prepare and update a standard information package on the APHIAplus Western Kenya project counties for distribution to the public and the media.

Required Skills

Required Experience

• A degree in the field of communications, marketing, international relations or a related area is desirable. Masters level education in the related fields of journalism, communications or public relations will be an added advantage.
• At least five years of relevant work experience in the field of communications, social media management, preferably in the development sector.
• Experience with a USAID funded project will be an added advantage.
• Knowledge of MS Office software, web design, HTML and other media software packages (i.e. InDesign, Photoshop, video editing software) and photography is required.
• Understanding of the fundamentals of social media content sourcing and experience using Facebook, Twitter, and Flickr for campaigns and organizational outreach.
• Excellent verbal and written communication skills
• Excellent inter-personal skills to ensure effective team relations.
• Strong organizational skills, analytical abilities and initiative to prioritize and complete tasks and manage multiple projects with minimal supervision.