Marketing Growth Manager at Cellulant Corporation

Position Overview: The Marketing Growth Manager’s role is critical in accelerating acquisition of consumers in the Cellulant ecosystem, driving general customer growth and engagement across key acquisition channels: online, offline and partnerships.

You are primarily tasked with defining and refining Cellulant’s growth plan as it refers to consumers, coordinating and executing growth programs and optimising customer engagement, retention and conversion rates at key consumer touch points.

As the Marketing Growth Manager, your serve the role of providing product marketing and marketing automation support to both group and country teams.

You are required to understand marketing technology, and platforms; delivering end to end product go-to-market plans. You will add value to the company through monitoring company growth positioning both on brand and product levels.

You are essentially a high-level manager with both strategic planning and implementation functions.

Required skills:

• Bachelor degree, advanced degree preferred
• 7+ years of business strategy, analytics, product marketing, partnerships or similar experience required
• Experience or knowledge of digital marketing space and the ad technology ecosystem
• Understanding of organizational dynamics, operating experience with complex cross-functional organizations
• Excellent people and team leadership skills
• Easy interaction with tools such as R, Excel, Tableu and MySQL efficiently.
• Be fluent with and utilise owned and earned media, and paid customer acquisition channels.
• Well-honed creativity, strategic thinking, and leadership skills.
• Fluency in analytics tools like Adobe Analytics, Google Analytics and Enterprise Marketing Management platforms
• Working knowledge of A/B testing tools like Oracle’s Maxymiser and optimizely.
• Strong project management experience.
• Someone who can inspire others toward a big vision, while keeping track of the details.
• Ability to shift priorities quickly, while maintaining organization and control.
• Rapid learner who thrives in a fast-paced, entrepreneurial environment.

Key Duties and Responsibilities:

Key Functions:

• Managing Product life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products; and identifying/evaluating both product and company competitors’ offering
• Developing concepts for product sales and marketing collateral
• Developing and implementing a company-wide go-to-market plan for products
• Analysing and engaging with potential partner/channel relationships for products
• Managing customer/client acquisition and retention programs
• Create CRM and retention platforms to track success of product launch and sustaining key demographic customers
• Providing continuous analysis of consumer trends
• Provide short and long term market forecasts and reports
• Directing market research collection, analysis and market data interpretation.

Support Functions:

• Supporting team in copywriting, content creation and building a referral base to generate engagement both internally and externally
• Contribute to SEM and SE0 particularly in support of product launches and engagement initiatives
• Events management supported or led by the marketing team
• Management of the trademarking of all brands related to the organization
• Monitoring and reporting on effectiveness of marketing initiatives across various channels
• supporting engagement programs within and outside of the company for identified brand stakeholders
• Drafting, and communicating CEO's message to external parties
• Support Leadership and development programs aimed at building brand ambassadors

What do we offer you?

When working at Cellulant*, you can expect to work on a diverse range of problems, with young, entrepreneurial, inspiring and creative colleagues. You will have ample opportunities for growth and career development, and we highly value continuous learning. We offer you a challenging position in which you will be rewarded for performance.