Market Manager at HRBP Solutions

Responsibilities for the Market Manager Job

• Lead and manage all route to market activities for the client aligned to the marketing campaigns and sales initiatives

• Develop specific channel strategies & initiatives

• Ensure that Company products are well merchandised and visible

• Ensure Point of Material is adequate and strategically placed

• Ensure adequate numerical distribution as per the agreed metrics

• Co-develop joint business plans with the Sales Manager, Key Accounts Manager for the Key Supermarket chains and Commercials

• Be a key point of contact both to sales, marketing and operations to ensure an end to end customer experience is maintained in the trade for both Mass market & Premium

• Mass Market & Premium brands

• Ensure mega dealers and key agents provide the required after sales service to our subscribers and adhere to the laid out customer retention and experience standards

• Ensure the sales team is well averse or briefed of marketing campaigns and ensure implementation of the same in the trade

• Utilize market insights to identify market opportunities for Mass Market & Premium brands and highlight those that support profitable and sustainable growth

• Leverage allocated budget to implement regional initiatives & activities as per the business plan and maintain an ROI for the same

• Review sales performance, profitability by brand and bouquet analysis weekly and monthly and co-develop action plans to realize target achievement

Market Manager Job Qualifications

• Bachelors of Commerce Degree in Commerce or a business related field.

• At least five (5) years’ experience of working in the marketing and commercial environment of which two (2) MUST be within a trade marketing role

• Work experience in the FMCG or manufacturing firm

• A professional qualification from CIM will be an added advantage

• Highly results and performance oriented.

• Excellent team player with good Leadership/mentoring/management skills.

• Developing external partnerships and strategic alliances.

• Excellent Negotiation/Influencing and Presentation skills.

• Professional maturity and Integrity.

• Excellent communication skills.

• Ability to handle stress / work under pressure.

• Initiative / innovation