FMCG Marketing at HRBP Solutions

Marketing Job Responsibilities

• Target achievement in the allocated geographic area
• Opening of new outlets and coming up with customized consumer interaction activities to drive consumption
• Expand and develop sales and marketing base in an assigned area.
• Design and implement marketing programs that drive sales, including events and account-based marketing.
• Manage and coordinate marketing activities and promotional staff in a given area.
• Accountable for marketing program success and quarterly goals.Evaluate area events and programs and their ability to generate sales. Use these events to build the brand, increase sales, and strengthen customer relationships
• Conduct market research to determine market requirements for existing and future products.
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects. monitor, review and report on all marketing activity and results
• Deliver marketing activity within agreed budget. collaborate with the sales function
• Develop and implement targeted cross-sell / migration initiatives to drive incremental sales growth and support conversion of this sale into revenue.
• Collaborate with channel partners on development of joint marketing programs.
• Work directly with the sales teams to collaborate and execute field marketing programs

Requirements for the Marketing Job

• Bachelor’s Degree from a recognized Institution in Business or a related field.
• Masters qualifications will be an added advantage
• Professional certification is preferable but not essential
• Proficiency in English
• Knowledge of international marketing concepts, customer service principles and practices
• A minimum of 3 years’ experience in a similar role
• Proven people management skills
• Proven track record of achieving sales targets (personal & team)