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  • Posted: Mar 14, 2017
    Deadline: Mar 31, 2017
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  • Optiven Limited is a real estate company. We are founded to provide value added plots for sale and offer real estate solution to the African community. As market leaders in this industry, we sell clean land with valid title deeds. With an extensive working experience, we ensure that we deliver. Our Patners are experienced and the staff professional, we provi...
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    Market Research Officer

    Market Research Officer Job Responsibilities

    • Monitor and forecast marketing and sales trends
    • Understand business objectives and design surveys to discover prospective customer’s preferences
    • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operations
    • Measure the effectiveness of marketing programs and strategies
    • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
    • Gather data about consumers, competitors, and market conditions
    • Analyze data using statistical software
    • Use online market research and catalogue findings to databases
    • Convert complex data and findings into understandable tables, graphs, and written reports
    • Prepare reports and present results to clients and management
    • Remain fully informed on market trends, other parties researches and implement best practices
    • Perform valid and reliable market research SWOT analysis

    Qualifications for the Market Research Officer Job 

    • Degree/Diploma in Sales and Marketing, Statistics, or any other related field
    • Minimum 5 years’ proven experience in Marketing Research.
    • Familiarity with CRM Programs
    • Proficiency in MS Office Applications and Computer Operations.
    • Strong communication, presentation and negotiation skills.

    Check how your CV aligns with this job

    Method of Application

    Applications should be sent to recruitment@optiven.co.ke by the 31st of March 2017

     

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