Market Research Officer at Optiven Limited

Market Research Officer Job Responsibilities

• Monitor and forecast marketing and sales trends
• Understand business objectives and design surveys to discover prospective customer’s preferences
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operations
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
• Gather data about consumers, competitors, and market conditions
• Analyze data using statistical software
• Use online market research and catalogue findings to databases
• Convert complex data and findings into understandable tables, graphs, and written reports
• Prepare reports and present results to clients and management
• Remain fully informed on market trends, other parties researches and implement best practices
• Perform valid and reliable market research SWOT analysis

Qualifications for the Market Research Officer Job 

• Degree/Diploma in Sales and Marketing, Statistics, or any other related field
• Minimum 5 years’ proven experience in Marketing Research.
• Familiarity with CRM Programs
• Proficiency in MS Office Applications and Computer Operations.
• Strong communication, presentation and negotiation skills.