Marketing Officer at Daystar University

The purpose of this position is to execute the University’s marketing, advertising and promotional plans and activities in line with the overall Corporate Affairs and Marketing strategy, policies, procedures and processes to achieve the University mission and vision.

Requirements

• Christian commitment and practice
• Master’s degree in Marketing or its equivalent from an accredited University
• Bachelor of Commerce degree in Marketing or its equivalent from an accredited University
• 5 years relevant experience
• Be a member of Marketing Society of Kenya

Responsibilities

• Implementing the University’s marketing, advertising and promotional strategies in line with policies, procedures and processes to achieve set objectives and targets
• Carrying out market trend analysis for the design of marketing and business development strategies
• Coordinating and overseeing the creation and delivery of press releases, advertisements, and other marketing materials
• Engaging consumers on social media to deepen relations and ensure effective messaging and positioning of the university
• Identifying, implementing and benchmarking best practices in marketing to underpin student recruitment as per set targets
• Managing the effective delivery of change through a collaborative process which balances the needs of stakeholders
• Developing and leading marketing teams for marketing events and initiatives locally and internationally
• Implementing change initiatives to achieve desired business plans and culture
• Ensuring appropriate Christian behavior both internal and external in line with the institution’s strategy.