Senior Copywriter at Sun King (Formerly Greenlight Planet)

Senior Copywriter Job Key Responsibilities

• Generate and manage all global communications for Greenlight Planet. The Senior Copywriter will manage communication and content generation on the company’s website, corporate brochures and other B2B focused materials
• Work closely with the Design team leader, core business unit leaders and the company’s executive team to manage all of Greenlight’s key corporate communications across global and regional platforms.
• Generate content for media-worthy stories, press releases and work with external parties (PR companies, media, journalists, etc.) to increase visibility around Greenlight Planet’s work and presence in global and regional media.
• Create and disseminate case studies about Greenlight’s global distribution methods, agent and customer profiles for use in B2B pitch materials, channel market training and internal knowledge sharing purposes.
• Work with Design Team Lead, Greenlight’s Head of Corporate Affairs and key Executive leadership to update and maintain corporate vision, voice and brand guidelines.
• Lead global and regional social media strategy and oversee process for content generation and market interaction.
• Occasionally apply for relevant global and regional awards and grants.
• Lead generation of core copy for consumer facing materials: leaflets, posters, activation campaigns as well as product packaging and work with global marketing team to contextualize content for local markets.

Qualifications for the Senior Copywriter Job

• Extremely strong command of written language with a clearly creative hand an ability to alternate between clean, professional writing and innovative, vibrant marketing oriented communication.
• An ability to work well with multiple stakeholders, taking input from graphic designers to sales and marketing leaders to senior executives to deliver the right solutions
• Experience writing for American and African audiences and strong knowledge of how to alter word choice and communication styles to appeal to a variety of audiences.
• A strong spirit of innovation, an inherent ability to think outside the box and apply creativity in a practical way.
• An ability to work autonomously and independently; this person will be expected to take inputs from many stakeholders but ultimately drive Greenlight’s communication strategy with confidence.
• At least 4 years of experience in a senior copywriting role; at least 2 of which should deal with global content for a global company or organization and with mass market consumer products or services.
• Design, advertising agency or campaign creation experience preferred.