Head of Branding at The Brand Kenya

Ref: BKB/HR/ HB/01/2016-2017

Reporting to the Director Marketing & Communications, the Head of Branding shall be responsible for determination of Kenya’s authentic identity, her brand promise to its citizens and the world, communication of that brand promise and ensuring that Kenya delivers on the promise.

The scope of work will entail; internal branding, export branding, public service branding, counties branding etc.

Key Duties & Responsibilities:- 

The following are the key responsibilities and duties for this position:

1. Operational Responsibilities / Tasks

• Understand the vision, aspirations and perceptions, purpose, positioning and commitment of the nation brand – Kenya;
• Prioritize the value drivers and key audiences in terms of how to govern the nation brand;
• Work with all stakeholders in order to develop and implement the Nation Branding Strategy for Kenya
• Collaborate with all stakeholders in mobilizing resources for the implementation and monitoring of the defined nation branding strategy for Kenya;
• Develop a unique identity and brand promise for each of Kenya’s leading exports i.e. Tea, Coffee, Tourism, Horticulture, Culture, Sports etc and ensure continual communication of the promise and actual improvement of the quality of delivery for each;
• Development and implementation of brand strategies for improving the image of Kenya’s counties, cities and towns in collaboration with County Governments;
• Work with stakeholders to promote the Kenya brand to its citizens both resident in Kenya and in diaspora, in order to enhance patriotism, national pride, social cohesion and participation in nation building;
• Work with the Media and Publicity function within the Board to develop and execute integrated communications campaigns targeting the public and other consumer segments;
• Continually monitor country branding trends including identification of risks and opportunities and advice the board on corrective actions as necessary;
• Develop the Board’s and Kenya’s brand guidelines and ensure they are upheld at all times by stakeholders;
• Constantly monitor and analyze stakeholder needs and country branding trends through national and international market monitoring and market research.
• Prepare budget utilisation projections and work plans in line with BKB strategic plan and ensure effective and efficient utilization of the same;
• Develop and execute risk management strategy for all the risk factors affecting the Kenya brand;
• Ensure departmental compliance with relevant Government laws, policies and procedures of the Board as well as relevant ISO standards.
• Any other duties incidental thereto

1. Managerial / Supervisory Responsibilities

• Lead the department by budgeting, planning and directing resources to achieve targets and objectives;
• Build a highly effective team, by leading, managing and motivating staff and by directing and coaching them where appropriate, so that they achieve excellence in delivery.
• Ensure performance measures are designed to evaluate performance of the branding function against the Board’s strategic plan;
• Ensure timely and comprehensive reporting is done on work undertaken on a monthly, quarterly or annual basis including for performance contracting;
• Take responsibility for the reports emerging from the Branding function and all documentation sent to the Director and the CEO.
• Play a senior leadership role in bringing along the internal community within Brand Kenya Board to support the delivery of targets and goals by developing effective and strategic interpersonal and interdepartmental relationships; and,
• Working with various stakeholders to continually build and sustain the nation brand.

Minimum Qualifications:

• Bachelor of Commerce, Business Administration, Economics, Social Sciences or related fields from a recognized University.
• Masters Degree in marketing or its equivalent will be an added advantage.
• Post graduate qualification in Marketing and/or Chartered Institute of Marketing
• Membership of a professional body for marketers (MSK, CIM etc).
• At least 7 years’ work experience 3 of which must be in product or brand management,

Key Competencies:

• Functional excellence in brand management
• Strong analytical and problem solving skills
• Strong strategic leader and thinker
• Proven ability to lead and influence a team oriented
• Ability to lead/influence a team
• Excellent written and verbal communication skills
• People development /management and
• Ability to quickly make decisions and good interpersonal skills