Marketing Manager - FMCG at Corporate Staffing

Marketing Manager Job Responsibilities

• Implement marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Develop and guide the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy and distribution for individual products within the brand
• Recommend, implement and evaluate the effectiveness of communication strategies on time and within budget
• Identify and exploit brand opportunities not covered by communication such as innovation/renovation projects
• Track sales and costs by analysing and entering sales, expense, and new business data.
• Prepare marketing reports by collecting, analysing, and summarizing sales data.
• Keeps promotional materials ready by updating materials; inventorying stock; placing orders; verifying receipt.
• Support office staff by providing sales data, market trends, forecasts, account analysis, new product information; relaying patient services requests
• Able to benchmark and understand market best practises .
• Represent the organization as a progressive leader in the industry in order to capitalize the company position, image and revenue potential.
• Understand and manage the department’s budget/expense.
• Identify consumer promotional objectives and approve new POP communication and consumer promotions;
• Monitor and manage brand allocated Product Fixed Marketing Expenses, (PFME) within agreed guidelines and budgetary control procedures;
• Develop a deeper understanding of consumers by leading research projects.

Qualifications for the Marketing Manager Job

• Degree from a recognized university, preferably in the areas of Marketing/ Business Administration/ Communication;
• Minimum 5 years’ experience in Marketing in overseeing the implementation of category and brand strategies for food products;
• Experience in trade marketing and retail client management.
• Experience in market research and innovation projects, communication and promotional activities;
• Very Strong Communication and presentation skills and experience including proficiency in Power point;
• Strong Leadership skills and ability to influence;
• Basic understanding of a P&L statement;
• Ability to thrive in a network organization;