Public Relations & Media Relations Executive at SportPesa

Job purpose

Reporting to the Assistant Marketing Manager, Public Relations & Communications, the PR and Media Relations Executive will coordinate the communications and PR strategy so as to promote a positive and endearing corporate image through the media and other available channels of communication.

Public Relations & Media Relations Executive Job Responsibilities

• In liaison with the Marketing Management, coordinate both the internal and external PR and communication strategies.
• Assist the Marketing Manager, to execute a comprehensive communications and PR plan for the company, its products and services
• Build strong relationships and networks with colleagues, clients, partners and the media
• Monitoring the effectiveness of campaigns across all the platforms, providing timely feedback and reports on the same.
• Research, prepare and place the company’s press releases and print advertisements on targeted media.
• Assist in the execution of the company’s corporate events to promote public relations and corporate image
• Maintain the historical files on company’s PR events and other administrative duties in the department.
• Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs for PR opportunities.
• Collate, analyse and evaluate media coverage and provide timely reports for efficient decision making
• Promote news stories and features to the media
• Coordinate studio or location photography and videography
• Coordinate with the marketing team to implement advertising strategies and promotional campaigns.

Qualifications for the Public Relations & Media Relations Executive Job

• Degree in Mass Communication / Journalism
• Post Graduate Diploma in Public Relations an added advantage
• Excellent interpersonal, communication and report writing skills