Job Description
Responsible for defining the strategic marketing plan and marketing communications in consultation with Group Heads for Marketing, and Remittance and Mobile Money in line with Consumer Bank strategy.
- To support the growth of Consumer Banking by driving and providing thought leadership, and Remittance and Mobile Money related products & services at both Group and Affiliate levels and,
To manage programs that promote these product & services and the overall business .
The role is responsible for all activities relating to Marketing and Communication for the Remittance and Mobile Money business area. This includes but is not limited to :
- Create long term awareness and support the development of the products to drive the business
- Lead the development of a customer insights & research to evaluate and proactively guide & drive the Remittance and Mobile Money marketing initiatives
Act as a trusted Marketing partner and Support to Group Head, Remittance and Mobile Money, and all Affiliates Marketing Heads.
Business and Financial performance
- Plan and implement effective, competitive and innovative campaigns as agreed in annual marketing plan to help achieve business target, higher market share and Customer education
- Manage marketing budgets to ensure accuracy and within cost control and deliver agreed product revenue, cost profitability, sales volume.
- Participate in collaborating with both internal and external partners to implement usage campaigns
Customer Excellence
- Specify and lead customer insight and market research projects to guide the product’s strategic direction
- Implement client acquisition programs and analyze program effectiveness
· Establish and sustain a customer-centric business culture, leveraging on people and technology
Leadership and people management
- Work with internal and external counterparts to organizing events, trainings, seminars and exhibitions.
- Work closely with Affiliates Marketing teams to prepare customer communications and other marketing collaterals
- Build a high-performance culture and working environment within the team
Process, control and operational performance
- Closely monitor program performance, take responsive actions and demonstrate quantified success
- Timely updates/reports and track measurable results.
- Render marketing briefs and other marketing relate support to the Product Head.
- Work with operations on idea clearance on program mechanics
Strategic initiatives
- Work with partners to identify joint promotion opportunities
- Assist in developing and managing database marketing and other marketing programs.
- Ensure embedding of a strong strategy execution culture and practice within the team and across the Group
· Lead strategic initiatives that will create business growth and increase shareholders value.
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