Marketing Control Lead at Duma works

Duma Works is recruiting a Marketing Control Lead. The hiring company is a Kenyan based company premiering in financial & consumer technological products like never seen before in Africa.

• Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Establish best practices in digital marketing

Requirements

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO
• Experience implementing and optimizing Google Adwords campaigns
• Experience extrapolating data using excel modelling
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field

Subject Number 3085