Product Manager - Digital at Equity Bank Kenya

Job description

Role Overview

Key Duties & Responsibilities

• Understanding consumer behaviour and market trends in product category
• Develop, organize and execute the digital products roadmap according to defined customer segments.
• Coordinate with developers/designers on feature ideation and implementation.
• Collaborate with customers, technical, creative and business stakeholders to ensure timely and accurate product implementations.
• Champion product advocacy and sales internally through internal business engagements and trainings
• Define success measures of product releases and marketing campaigns in liaison with go-to market teams.
• Drive for the relevance of channels and best user experience by partnering with customers and partners to determine future needs.
• Assess and drive product adoption as per defined KPIs and customer segments.
• Product life cycle management - devising product, marketing, sales related initiatives to ensure that targets are met
• Present and interpret MIS, trends and usage of products to a wider management audience.
• Competition analysis and tracking by features, price, channel, segment

Essential Knowledge

• Product management experience, specifically managing digital properties (web & mobile applications etc.)
• Experience developing new product features and generating ideas for growth
• Experience writing feature requirements for new feature development & launches
• Understand the latest technology trends, new functionality and feature development, conversion optimization, etc. along with a desire to continue learning in these areas.
• Good design aesthetic and a strong ability to judge visual appearance, ensuring alignment with brand and enterprise standards
• Strong communication and collaboration skills that'll aid in working cross functionally
• Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
• Ability to synthesize data, identify trends and recommend viable solutions

If you meet the above requirements, please submit your application by attaching your detailed Curriculum Vitae.