Sales Account Executive at Kenya Red Cross Society

HR/CROSS/11/2018

Reporting to the Head of Sales and Marketing the Sales Accounts Executive will be responsible for the following:

Responsibilities

• Plan and manage inventory capacity of the television
• Participate in the development of pricing system
• Build and keep close relationship with clients and media agencies
• Sell spot and non-spot advertising airtime. Prepare integrated advertising solutions for clients, including digital solutions
• Develop and execute pre-sale strategies (e.g. agency presentations, support marketing team in B2B activities)
• Manage post-sale activities (e.g. book and post-analyze on-air campaigns)
• Sell advertiser funded programs
• Participate in the generation of alternative revenues

Reporting line: Reports to Head of Sales & Marketing.

Requirements

• Minimum 3 years of TV sales experience or media agency experience in a TV buying position
• Business Graduate with focus in sales, commerce, trade or marketing.
• Strong sales and negotiation skills.
• Broad existing network among agencies and advertisers.
• Relationship building and client service capability with agencies and advertisers.
• Knowledge of Kenyan media market, competition, current TV and digital media consumption trends