Digital Marketing Manager at Duma works

About the Role

Content Marketing + SEO + PR (including Link Building)

• Own all digital properties of the business, including but not limited to website, blog, social pages, landing pages, PR articles etc. — includes community management on social channels
• Should have working knowledge of (or ability to learn very quickly on the job) tools necessary for content creation and publishing — blogging platforms, canva, typorama, slidesnack, animoto, powtoon etc
• Outreach for free PR, which can help us get more visibility in the appropriate target audiences
• Working knowledge of on-page / off-page SEO is a plus
• Will be responsible for making sure all content related to the company on the web is updated, streamlined, and is aligned to our communication objectives
• Will be responsible for gradually building the content marketing channel as a significant traction channel for the business

Influencer Marketing

• Strategise and execute campaigns with influencers, on an ongoing basis
• Will be responsible for clearly outlining campaign objectives, and then efficiently achieving them
• Gradually build (paid and free) influencer networks for the business, basis our communication objectives and target audiences

Performance Marketing — Paid Social + GDN + Affiliate Marketing

• Paid digital marketing will be a secondary focus, done on-demand basis
• Primary traction channels to be used are facebook ads, GDN, and any other affiliate marketing channels with significant and appropriate audience networks — prior experience with FB ads and GDN will be a big plus
• Will be responsible for clearly outlining campaign objectives, and then efficiently achieving them

Qualifications

• Young and sharp individual with a highly relevant and high-growth experience of 2-4 years in a digital marketing role
• Having a hands-on approach is a must.The candidate should have the capability to stretch themselves and individually handle content creation and publishing (across channels), manage influencer networks, and run paid digital campaigns when necessary
• A strong desire and capability to learn
• Highly impact/ result driven
• Strong analytical capabilities to analyse outcome of every marketing activity or campaign executed, and continuously improve efficiency of our marketing effort.
• Should have a strong desire to own the outcomes of all our digital marketing efforts, stay abreast and keep experimenting with new and growing marketing channels, and grow personally as a digital marketing expert.

Other Requirements

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO
• Experience implementing and optimizing Google Adwords campaigns
• Experience extrapolating data using excel modelling
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing, Advertising or relevant field