Social Media Executive at Genesis Consult

Job Description

Client Summary: Our client offers customized and innovative services in digital and photobook printing.

Job Purpose

• Drive sales through social media.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining client social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns
• Coordinating, planning and maintaining a calendar of events for Pixel Splash Limited.

Main Duties / Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends, insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies liaisingwith management Develop/ maintain social media profiles and quality content on social media platforms
• Ensure brand consistency is delivered online across all social media platforms.
• Plan, execute, and measure experiments and conversion tests
• Devise strategies liaising with management to drive online traffic to the company website.
• Collaborate with internal teams to optimize user experience Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate in conjunction with the management Keep up to date with current digital trends and update management
• Research on new online media opportunities that may benefit the business
• Develop a strategy to ensure online objectives of the company are met