After-Sales Marketing Executive at Isuzu East Africa (Isuzu EA)

Isuzu East Africa (Isuzu EA) is the leading motor vehicle assembler in East Africa, selling a wide range of Isuzu vehicles with a solid foundation established by the Isuzu brand’s automotive excellence over the last 40 years.

With over 15 models in its line-up, the Isuzu brand has dominated the new vehicle segment for six years in a row since 2012, achieving a market share of 35.3% by end of 2017.

This is a testimony to customer confidence in its vehicles and excellent after-sales service.

We are looking for highly engaged candidates with a track record of excellence to fill the following positions: –

After-Sales Marketing Executive

Reporting to the General Manager, Marketing the successful candidate will be responsible for the following functions: –

• In conjunction with Field Engineering, develop, market arid coordinate Service contracts.
• Coordinate and execute marketing of Parts and Service operations.
• In conjunction with Channel development, implement growth strategies for 3S, 2S and 1S network.
• Carry out Market surveys on Menu pricing, service pricing and bench mark with the Isuzu value proposition.
• Develop marketing briefs and work with agencies to create marketing communication and messaging for Parts and Service.
• Manage Key Service market segmentation, product targeting and positioning exercises that is:- S1i, S2, S3 and S4.
• In conjunction with Parts & Service Sales, ensure growth and retention of After-sales customers.
• Supervise the sign—off of marketing literature and campaigns, liaising with Parts & Service leadership.
• Manage Marketing activities within Budget.

For appointment to this position, the successful candidate must have the following minimum requirements: –

• Bachelor’s Degree in Sales & Marketing.
• CIM professional certificate.
• Five years relevant work experience.
• Good interpersonal, presentation, negotiation and analytical skills.