Realtionship Manager, Trade Finance at HCS Africa

Introduction

Our Client, a Tier 3 Bank seeks to recruit a Relationship Manager, Trade Finance. The Relationship Manager will be responsible for design, development, sales and business development of product propositions and platforms that deliver holistic solutions to the Bank customers and their ecosystems within the assigned sector in Trade Bank. The role holder shall also be responsible for managing the performance of the products throughout the life-cycle ensuring that customer value and ROI are optimized.

Job Functions

Product Management, Sales

Industries

Banking / Finance & Investment

Specification

Formulate, design and review product and platform strategies that competitively address identified and emergent market opportunities
Engagement with customer owners and market activators to achieve product/platform uptake and utilization targets
Periodic review of existing products and platforms to enhance their offering in the market to ensure product continuously yields expected benefits

• MAIN ACTIVITIES
  Sales & Business Development:
• Full responsibility for assigned sector product lines and all sales and business development activities for the bank
• Develop business opportunities and monitor business’s activities in line with the Bank’s long-term strategic and annual business plans and ensure that the Bank remains competitive and promptly reacts to changing market conditions and customer needs
• Implement a focused relationship management system, which increases the Bank’s ability to increase the flow of business and generate deposits, lending and revenues from existing and new customers in line with the enterprise strategy
• Adhere to the appropriate controls and monitoring mechanisms for the development of a high quality asset book by fully complying with the Bank’s Credit Policy, Central
• Bank of Kenya guidelines and appropriate provisions of the Banking Act with respect to lending
• Put in place an MIS system that will enable continuous tracking of the sectors performance, Customer and Product profitability, and Customer satisfaction
• Enhance relationship marketing and management – to establish, maintain, and enhance relationships with customers and other partners, at a profit, so that the both the customer and bank objectives are met achieved by a mutual exchange and fulfillment of the brand promise
• Strategic Marketing
• Practice strategic marketing by focusing on how to develop competitive advantage into the changing marketplace and leveraging on the banks distinctive capabilities to drive value
• Enhance value creation by creating, communicating, delivering, and offering solutions that have value for customers, shareholders and partners
• Build the Bank Brand to ensure that the bank is top of mind as an enterprise bank
• Develop innovative solutions that will be delivered through branches and electronic channels that respond to market needs or identified gaps in the market.
• Strategic customer experience

• Build a base of promoters by enhancing positive customer experience and advocacy to drive competitive advantage, leading to faster organic growth and lower cost
• Create a differentiated customer experience design, tailored to target customer needs and optimize customer interactions with the brand, offerings, and touch points to consistently deliver and make continuous improvements to the design
• Periodically review existing products based on customer feedback and market trends to ensure continuous product utilization

Requirements

• University Degree – Upper second or equivalent
• 5 years’ work experience in Sales, Business development, Relationship Management or Product Development in a financial services environment
• Experience in implementation of electronic platforms and solutions
• Excellent understanding of the Bank’s Strategy and ability to interpret this and map it to the market now and plan future