Enrollment Coordinator - Communications and Media Relations at KCA University (KCAU)

KCA University is a dynamic private business university committed to quality service and ethical practices.

KCA University seeks to recruit a highly motivated and innovative candidate to fill the following position:

Job Objective: Responsible for the development, design, and placement of media content, media relations, and procurement of marketing collateral

Duties and Responsibilities:

• Engage university stakeholders to develop messages and produce content for website, social media, and traditional media
• Build relationship with media to ensure strategic placement of adverts on media (print and broadcast)
• Facilitate procurement of media including LPO and payment processing
• Work with other members of the university to coordinate photo and video shoots on university campus
• Work with content providers to ensure they supply highly-quality, original content that reflect popular search terms
• Should ensure designs are easy for search engines to navigate and index
• Collect web statistics for evaluation and reporting purposes
• Communicate effectively, information on application procedures and student life campus to prospective student
• Receive and review incoming applications and facilitate student through the admission process
• Maintain and share departmental reports with line manager in a timely manner
• Develop innovative communications and recruitment strategies in coordination with Enrollment Management team to increase student enrollment
• Conduct research and surveys to determine current effectiveness and future needs
• Organize and participate in external and internal recruitment activities

Qualifications and Experience

The candidate should possess the following qualifications and experience

• Bachelor degree in marketing, communication, journalism, public relations, or any other relevant course
• One year relevant work experience is preferable
• Excellent writing skills and an ability to deliver clear and concise, engaging copy for a range of audience
• Passion and enthusiasm for design with a creative flair
• Familiar with search engine optimization techniques
• Proficiency in Web design software such as Adobe Photoshop or Dreamweaver (added advantage)
• Time management skills and the ability to cope with several projects at a time
• Experience with video production and photocopy (added advantage)