Reserve Luxury Portfolio Ambassador at East African Breweries Limited (EABL)

Purpose:

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness
and adoration with our Diageo Reserve Luxury Portfolio sales-forces as well as the TLA and Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.

Market Complexity

• The Reserve Luxury Portfolio business has a challenging growth & innovation agenda.
• The challenge in the on-trade is driving penetration and frequency of consumption, the off trade is challenged with retail consolidation & pricing.
• This is a highly complex role covering a broad portfolio of brand
• Deep understanding of what is important to Reserve Luxury Portfolio customers.
• Has their finger on the pulse of what is happening on the ground
• Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.
• Category Knowledge across Spirits.
• Passion for luxury dinks and non-drinks brands, our customers & our consumers
• Ability to develop strong relationships with trade partners

Qualifications and Experience Required

• Excellent knowledge of the drinks and non-drinks luxury goods sector
• Proven passion to live life of the luxury sector and bring our brands to life
• Outstanding and proven presentation skills
• Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge
• Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers
• Good informal relationships with wine, culinary and lifestyle journalists an asset