Route To Market Manager at Almasi Beverages Limited

ABL/HR/JAD-003/18

The Role

Based in our Rift Valley, Mount Kenya or Kisii regions and reporting to the General Manager. The role will be responsible for the design, review and maintenance of excellent route to market strategy which delivers an effective and efficient OBPPC agenda for the company. The role will undertake route design and mapping for all company distributors with keen focus on route productivity and resource efficiency aided by modern tools and geo-mapping systems. It will identify opportunities in the market's OBPPC and establish the most effective strategy, routes and means to tap potential sales. Drives both the operational and strategic route resourcing agenda with the company's distributors and ensures binding commitments with such partners for business growth and route service. Coordinates the RTM activities and adjusts routes to meet customer needs, improve efficiencies, analyze and resolve work problem by developing leading edge RTM programs and ensure appropriate controls and reporting tools, development and monitoring of business routines that deliver high success rates, route productivity and route completion. Undertakes the development of an RTM plan for the emerging modern retail channel, maintain high level numeric distribution, maintain and continuously review the company's every dealer database and to take advantage of all opportunities arising from both organic and inorganic growth of our market

The Person

The successful candidate will be energetic, business focused, results driven manager who can work in high pressure and high performance environment. The role requires a versatile, quick learner and adaptable team player and team developer. He/she will have at least 7 years' experience in Sales and Marketing Management of with at least 2 years' in Route to Market specialization experience in a fast moving consumer goods (FMCG) organization. Experience in the beverage industry will be an added advantage. The ideal candidate will possess a bachelors' degree and professional qualifications in sales and marketing. Must have a valid driving license and be of unquestionable character with outstanding leadership skills.