Trade Marketing, Insights & Key Accounts Manager at Almasi Beverages Limited

Job Description

The Role

Based in our Rift Valley, Mount Kenya or Kisii regions and reporting to the General Manager. The role will be responsible for the development of winning trade marketing strategies/activities for NARTD growth and share gain. Supports the Integrated Trade Marketing Planning (ITMP) process and initiates appropriate interventions to capture opportunities and develops optimal Trade Marketing budgets. Supports preparation of Annual Trade Marketing Plans (ATMP) for all channels in conjunction with the Sales teams. Recommends winning commercial propositions and/or clear promotional guidelines (CPG) based on shopper understanding, current market knowledge and current NARTD performance. Gathers market intelligence information and analyses it to inform business actions. Responsible for the development of appropriate PICOs and total market execution. Drives all marketing activities and programmes within the allocated area. Analyses trade execution data to develop trends and provide advice to management on strategic actions to mitigate poor market performance. Drives the development of the Key Account joint business plan (JBP) and sales strategy for assigned channels and leads teams to achieve superior supplier performance ratings as part of customer intimacy model execution in the Modern Trade. Recruits, serves and grows special outlets to the satisfaction of outlet owners and meet the company's objective. Offers skill to effectively credit for our key accounts to ensure a continuous supply pipeline.

The Person

The successful candidate will be a seasoned Sales and marketing professional capable of interpreting market data to inform viable and profitable business actions. He/she will be highly analytical both quantitatively and qualitatively to succeed in this role. The role requires a versatile, quick learner and adaptable team player but critical analyst. He/she will have at least 7 years' experience in Sales and Marketing Management with at least 4 years' in Marketing and Key Accounts specialization experience in a fast moving consumer goods (FMCG) organization. Experience in the beverage industry will be an added advantage. The ideal candidate will possess a bachelors' degree and professional qualifications in sales and marketing. Must have a valid driving license and be of unquestionable character with outstanding leadership skills.