Product Manager - Premium and Corporate Issuing at Equity Bank Kenya

Job description

Reporting to the Head of Card Operations, the ideal candidate will be responsible for managing the portfolio for Commercial and Premium cards product suite. He/she will be required to implement strategies to ensure portfolio growth, including driving product uptake, product usage and encourage spending habits.

Key Responsibilities

• Implementing segmentation strategy for Commercial and premium card products.
• In liaison with corporate banking, SME and credit teams, conducting analysis of existing customer needs & gaps and identifying potential new product opportunities.
• Analysing existing and new product propositions and advise management on strategic courses of action.
• Managing and tracking life cycle product performance of Commercial and premium products.
• Designing and executing marketing and activation campaigns with help of management and other team members to achieve uptake, card spend and usage targets.
• Leveraging on partnership with internal and external parties to drive portfolio growth.
• Working with Head office and branch teams to ensure smooth delivery of business objectives and customer experience.
• Building successful relationships throughout the bank and across all functions.

Desired Qualifications

• Bachelor’s Degree in a business-related field.
• Any additional professional qualification is an added advantage.
• At least 5 years’ experience with commercial and premium products in both operations and sales or marketing.
• Certification and/or Training from major Card Schemes (Visa, MasterCard & AMEX) is an added advantage.

Critical Competencies

• Quick learner with strong management and coordination skills
• Adaptive, flexible and accustom to changes
• Responsive to ongoing challenges and ability to demonstrate enthusiasm and strong desire to keep learning.
• Knowledge of emerging market trends on card business, payments industry and related channels.
• Product management and portfolio analytics skills.