Head of Marketing & Public Relations at Performers Rights Society of Kenya (PRISK)

Purpose

PRISK is seeking to hire a full time, resourceful and skilled Head of Marketing, Public Relations & Membership in charge of Membership Department to provide professional support at the head office in Nairobi.

He/she will be involved in developing marketing campaigns to promote service, events or campaigns and raise awareness of any issue that affects the public.

He/she will also be tasked with promoting, managing and maintaining the public’s view of the organization and service we represent. He/she will work with individual clients, company executives or both to determine the exact publicity-related goals to be achieved.

Responsibilities

• Assist in the development of internal and external communications in the department.
• Coordinate the organizations official calendar
• Carrying out social media interactions and provide advice and select the best use of media and overall communications channels required for the successful execution of marketing campaigns.
• To coordinate successful and timely release of newsletters and other internal communications.
• Conduct internal communication courses, workshops and media training Customer/Media relations.
• Ensure a high level of customer service, handle complaints and bring them to the attention of the relevant departmental head.
• Work with media outlets to publish timely company information, such as press releases, brochures, and other materials and ensuring communication strategy is consistent and reflects the company’s strategic vision.
• Develop and execute strategies that are intended to create and uphold a positive public image for clients by working, forming and managing relationships with various members of the media/ media outlets, government, and public.
• Advocate on behalf of the company brand with external stakeholders and the media across all communications channels.
• Serve as main information source for all media contacts requesting data, insights and media opinion influences.
• Develop online content strategy and manage content workflow thereby ensuring that the Society’s websites and social media platforms are updated regularly with the relevant information.
• Coordinate staff in the arranging and running of a number of high profile community events, and represent the association at such events
• Identify and evaluate opportunities to improve the association’s media presence to ensure target audiences are being effectively reached
• Support the development and use of social media platforms to further engagement and community building
• To source gift items for the various functions: going out to obtain samples and to check quality and prices, and to liaise with the Accounts department on their procurement.
• Organize membership seminars and sensitization workshops in accordance with the overall goals and objectives set in place to ensure retention & satisfaction of current members and acquisition of new members.
• Create and develop marketing materials and campaign assets for membership recruitment drives and advertisements.
• Assist to formulate and manage the Public relations budget and ensuring cost effective practices.
• Developing and executing clients’ public relations programs, Corporate Social responsibility and publicity activities.
• Responsible for the Member Database list, Update, Entry, cleanup and royalty distribution activities
• Respond to enquiries from the public, media and other organizations.
• Responsible for preparing timely marketing reports as and when required.

Qualifications

• Bachelor’s degree in Public Relations and/or Marketing
• Proven experience in member societies, business associations and or clubs is an added advantage
• Exceptional oral and written communication skills, interpersonal skills and professional presentation
• Capacity to work under tight time pressure and maintain high level of accuracy
• Strong Client Relationships, Public Speaking, Creativity, and Big-Picture Thinking Skills
• Experience using social media as a strategic brand positioning and messaging channel
• Strong computer literacy and experience in web content development
• Proficient in MS Office and marketing software (e.g. CRM)
• Extensive experience in advertising, and brand management
• Strong organizational and time-management abilities
• Good understanding of market research techniques, data analysis and statistics methods
• Knowledgeable on Database Management