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  • Marketing Manager at Ufanisi Digital Media

  • Posted on: 15 March, 2019 Deadline: Not Specified
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  • We offer a trusted, reliable and cost-effective online marketplace for the widest range of quality vehicles. We do not sell cars directly but, offer a state-of-the-art advertising medium for users to buy and sell their cars, vans, bikes, trucks and other vehicles. For car dealers, importers and individual sellers we provide a huge reach of serious buyers. We host a dedicated community of people who love cars, while still supporting even the first-time buyer in their purchasing decision.

    Marketing Manager

     

    Job Description

    Responsibilities:

    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
    • Build strategic relationships and partner with key industry players, agencies and vendors
    • Be in charge of marketing budget and allocate/invest funds wisely
    • Measure and report performance of marketing campaigns, gain insight and assess against goals
    Requirements:
    • BS/MS degree in marketing or a related field
    • Demonstrable experience in marketing together with the potential and attitude required to learn
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
    • Good taste, a sense of aesthetics and a love for great copy and witty communication
    • Up-to-date with the latest trends and best practices in online marketing and measurement

    Method of Application

    Interested candidates should send a cover letter specifying how they meet the person specification and a CV (no more than 3 pages) to us.

    Only Shortlisted candidates will be contacted

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