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Commercial Bank of Africa Ltd (CBA) is the largest privately owned bank in East Africa and has been operating for over 50 years. CBA was founded in Tanzania and branches were set up in Kenya and Uganda shortly thereafter. CBA began as a subsidiary of Societe Financiere pour les pays D’Outre Mer (SFOM), a Swiss-based consortium bank. Other consorti...
Job Description
DEPARTMENT: NEW BUSINESS VENTURES
REPORTS TO: CUSTOMER ACQUISITION LEAD
JOB PURPOSE STATEMENT
The Content and Communication Manager role is responsible for developing and executing the overall strategy for all content and customer communication for the NBV suite of products.
Content Management: This will involve the creation of content to be used for targeting, conversion and retention of customers through the various channels of communication. This includes but not limited to social media, online media, website and promotional campaigns. They will be responsible for crafting copy for posts, graphic design of online and social media content and working with the creative agency to produce video and other digital content.
Communication Management: This will involve crafting of all customer communication throughout the customer lifecycle within brand and quality standards. The role-holder will be responsible for identifying the appropriate channels of communication to deliver timely and accurate communication to internal and external stakeholders. They will work closely with the PR agency to execute PR strategies to promote the CBA brand.
KEY RESPONSIBILITIES
COMPETENCIES
QUALIFICATION AND EXPERIENCE REQUIREMENT
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