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  • Posted: Jun 17, 2019
    Deadline: Not specified
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    Capwell Industries Limited (henceforth referred to as CIL) started its operations in 1999 with a modern maize milling factory in Thika. It manufactures high quality flour, rice pulses and porridges, using the best processes and technologies available. CIL has since diversified its operations to rice milling, porridge milling, packaging of wheat flour and distribution of fruit juice
    Read more about this company

     

    Brand Manager

    Job Details

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 

    Responsibilities

    • Map position of each of the Brand vis-vis competition with measurable parameters
    • Coordinate cross-functionally to ensure consistency in brand-related decisions
    • Analyze and report on brand performance to determine ROI
    • Monitor market and consumer trends
    • Implement brand improvement plans with desired level of productivity, effectiveness and efficiency within time and cost.
    • internal coordination for Synergy between all functions, specifically Sales to achieve desired objectives.

    Qualifications

    • Bachelor's degree or equivalent in Marketing
    • 5+ years' brand management or marketing experience

    Method of Application

    Interested and qualified? Go to Capwell Industries Ltd on www.linkedin.com to apply

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