Sales & Marketing Executive at Ndumberi Dairy

We are looking of an experienced sales and marketing executive with a strategic vision to join our growing organization. In this position, you will work to develop marketing strategies and campaigns to increase company revenue and grow product awareness.

Responsibilities

• Develops and implements strategic marketing plan, sales plan, and forecast to achieve strategic plans of the society.
• Plans and Oversees advertising and promotion activities including print, online, electronic media and direct mails.
• Develops and Recommends product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
• Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within the designated budget.
• Oversees and evaluates market research and adjust marketing strategy to meet the changing market and competitive conditions.
• Prepares and presents quarterly the marketing and sales activity to the management
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Prepares period sales report showing sales volume, potential sales and areas of proposed client base expansion.
• Reviews and analyses sales performance against programs, goals, and plans to determine effectiveness.
• Sells products by establishing contact and developing relationships with prospects; recommending solutions.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Manage the company’s external communication including electronic and media communication
• Benchmark and understand market best practices and manage customer service standards

 Competences

• Good understanding of marketing concepts, brand positioning and market segmentation.
• Exceptional skills in communication– written and verbal, planning and organization
• Ability to think laterally in the Company and offer creative marketing solutions
• Good negotiation, persuasive and analytical skills
• Stress tolerance & ability to respect set deadlines
• Thorough knowledge of all aspect of sales and marketing in FMCG.

Key Performance Indicators

• Sales revenue
• Sales volume
• Scores in respective routes
• Order fulfillment vs order generation rates.
• Percentage of orders

Qualifications

• Degree in sales and marketing or related field
• Valid BCE driving license with at least 3 years driving experience
• Relevant professional body qualifications is a strong advantage
• 3Experience in FMCG preferably milk companies
• Computer literate and excellent presentation skills