Assistant Marketing Manager at Kenya Tourism Board

REF. KTB/HR 003/2019

Responsibilities

• Assist the Marketing Manager in development and implementation of the region’s marketing strategy and provide strategic direction to the region’s team.
• Define and implement the action plans for the market area and achieve the objectives set.
• Ensure proper implementation of Kenya’s marketing strategy in the markets and monitor its implementation in PR, advertising etc
• Collaborate with Business Development Managers in the preparation of plans and monitor the implementation of actions
• Identify opportunities for cross-market sales
• Prepare and monitor regional budgets
• Ensure that costs related to exhibition stand design and construction is within budget.
• Confirm that region related goods are of the required standards and quantities that have been requisitioned are in liaison with the Inspection and Acceptance Committee.
• Ensure timely and efficient implementation of regional marketing strategy and Annual Work Plan (AWP) and ensure that regional performance targets are set and achieved.
• Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
• Mentor, coach and provide leadership to the officers under him/her.
• Gather continuous market intelligence on the tourism brands’ performance, customer and trade attitudes, and new problems and opportunities.

Qualifications

The ideal candidate must possess the following:

• Six (6) years’ experience in a relevant field
• Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution AND a Diploma in Marketing from a recognized institution
• Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Member of a recognized professional body
• Proficiency in Computer Applications
• Demonstrated merit and ability as reflected in work performance and results