Assistant Manager (Business Development) at Kenya Tourism Board

REF. KTB/HR 004/2019

Responsibilities

• Conceptualize product-related projects and initiatives and coordinate with Ministry of Tourism and TMCs and/or counties and other stakeholders
• Developing effective and interactive product development training tools including presentations, copy and itineraries.
• Provide product support and advice to the Marketing team and offshore trade teams
• Specify market requirements for current and future products by conducting market research and audits supported by on-going visits to source and competitor markets
• Analyze products and market portfolio
• Analyze business development opportunities.
• Analyze potential partner relationships for the product.
• Conduct regular competitor and product and pricing analysis
• Prepare annual business development budgets and plans for the department,
• Identification of opportunities for new products; and ensuring continuous development,
• Effective co-ordination and monitoring of market specific product development plans
• Ongoing liaison with overseas offices on product development projects and activities
• Undertake the strategic development of tourism related market opportunities including infrastructure and marketing initiatives.
• Prepare, implement and report on the tourism development plan and annual marketing plan to promote and enhance the Kenya’s Tourism within the Domestic and International marketplace in consultation with relevant stakeholders.
• Manage all brochure layouts and ensure databases and websites are maintained and updated with correct product info
• Contribute to the writing of product content for the Travel Trade website, including Product Updates and Product Features.
• Develop business development strategic plans

Qualifications

The ideal candidate must possess the following:

• Six (6) years’ relevant experience
• Bachelor’s degree in Business Administration, Marketing or a relevant field; -OR- Bachelor’s degree in any field with a Diploma in Business Administration, Marketing
• Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Member of a recognized professional body
• Proficiency in Computer Applications; and
• Demonstrated merit and ability as reflected in work performance and results