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  • Posted: Sep 2, 2019
    Deadline: Not specified
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    In 1989, Phil Harvey founded the nonprofit organization DKT International to promote family planning and HIV/AIDS prevention through social marketing. Today, DKT International designs and implements social marketing programs in 20 countries around the world. DKT programs provided over 30 million couple years of protection (CYPs) in 2015, using standard ...
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    Brand Manager

    Job Description

    As the ‘brand guardian’ the brand manager will maintain integrity across all brand marketing initiatives and communications.

    Principal Duties/Responsibilities 

    Effectively develop brand strategy and implement 

    • In coordination with the Marketing Manager, develops and implements brand and marketing plans for brand portfolio. This includes annual brand plans, brand briefs and campaign briefs.
    • Develop and implement marketing initiatives that meet and exceed consumer needs, building our share across product categories.
    • Develop strategies, plan and execute all communications and media actions across all channels including above the line, below the line, online and social media ensuring that products and services meet customers’ expectations and build credibility of the brands.
    • Provide direct oversight and supervision for production of the above the line advertising, below the line events, print, email campaigns, digital media, exhibitions, road shows, trainings and other forms of marketing initiatives to maintain consistency in branding.
    • Liaise and supervise output from designers, agencies, media planning and buying during implantation of activities.
    • Analyze the success of marketing campaigns ROI per activity and provide requisite feedback reports.
    • Supervise advertising, events, launches, exhibitions, below the line, photo shoots and other forms of marketing to ensure consistency in branding.
    • Communicate brand messaging through coordination and meeting with clients, working with colleagues across multiple departments (agencies and internal stakeholders).
    • Take ownership of brand messaging and implantation of brand campaigns touching on all aspects of the 4 P’s of marketing.
    • Carry out market research in order to keep up to date with consumer trends as well as trying to predict future trends (market trends, consumer priorities).
    • Conduct continuous competitor and customer insight analysis.
    • Managing brand portfolio budgets.
    • Assist with product development, pricing and new product launches as well as development of new business opportunities.
    • Maintain continuous surveillance and evaluation of competitive products, performance, pricing and marketing techniques through interaction with sales, end users and other sources. 

    Complete other duties as assigned and when required, including contribution to larger organizational initiatives.

    Overall KPIs:

    • Execution of marketing activities planned vs actual
    • Return on investment on marketing activities
    • Market Share, penetration and growth 
    • Customer awareness and satisfaction

    Qualifications

    • Minimum 5 years of Consumer Marketing experience.
    • Bachelor’s degree in Commerce, Marketing, Business, Communication, Social Sciences from a recognized institution.
    • Holder of professional marketing qualifications.
    • Proven experience in identifying target audiences, creatively devising and leading cross channel marketing campaigns.
    • Demonstrated strong project management and organizational skills; ability to plan for, carry out and provide support for multiple projects with minimal supervision.

    Method of Application

    Send a detailed Curriculum Vitae and cover letter outlining the relevant experience you have to complete the assignment (Please quote the title on the cover letter subject) to careers@dkthealthcare.org

    Proposal for implementing the project

    Sample of previous work done.

    This is a short-time consultancy based in Nairobi, Kenya and working closely with the Ministry of Health’s Reproductive and Maternal Health Services Unit.

    Interested and qualified? Go to DKT Healthcare on to apply

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