Brand Manager at East African Portland Cement Plc (EAPC Plc)

Job Ref: EAPCC/BM/18/10/2019

Reporting to the Head of Commercial, the Brand Manager will be responsible for Marketing of Company products, overseeing promotion of Blue Tringle Cement (BTC) brand and ensuring achievement of commercial and marketing objectives.

Specific responsibilities will include:

• Developing and executing marketing strategy for BTC brand to achieve commercial objectives.
• Developing marketing budgets, expenditures, research and development appropriations and profit-loss projections for the department and the Company.
• Formulating marketing strategies for Company product, developing and managing Company’s advertising campaigns.
• Gathering market intelligence to gain a clear understanding of consumer insights and initiate new marketing programs.
• Improving product knowledge and brand awareness through coordination and implementation of planned marketing activities, seminars, bill boards, road shows and exhibitions.
• Monitoring point of sales at retail outlets and develop strategies to improve brand visibility.
• Planning and coordination of marketing activities such as conferences, seminars, receptions and exhibitions.
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.

We would like to discuss this position with interested but qualified candidates who satisfy the following minimum qualifications;

• Degree in business related studies
• Diploma in Sales/Marketing
• Masters degree in a business, related discipline is an added advantage
• At least five years’ experience in marketing, branding and promotion of fast moving consumer goods
• Marketing and sales skills
• Excellent negotiation and communication skills.
• Extensive knowledge of the cement industry
• Strong analytical skills.
• Unquestionable integrity
• Possession of a valid driving licence