Digital Marketing Officer at Africa Nazarene University (ANU)

Grade: ANU 8

Department: Marketing

Location / Work Station: Main Campus

Reporting Relationships

Reports to: Director, Marketing

Direct reports: None

Job Purpose: Responsible for developing, implementing and managing marketing strategies, campaigns and content that promote the University, its products and services, in the digital space/ online.

Key Responsibilities / Duties / Tasks

• Create digital marketing strategies, campaigns and content
• Develop a website traffic plan and create goals and benchmarks to meet. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
• Use techniques like Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to track, drive website traffic and acquire leads/customers
• Identify new trends in digital marketing, evaluate new technologies and ensure the University is at the forefront of industry developments
• Collaborate with graphic designer to create digital designs, concepts, and sample layouts, based on knowledge of layout principles, aesthetical design concepts and using the band guide
• Provide support in analysis of customer needs through digital interaction surveys and analysis
• Monitor competitor’s behaviour in the areas of digital marketing including channel strategies, channel type, content and programs and future plans. Provide recommendations on the same

Job Dimensions:

I. Financial Responsibility:

• Participate in the development of the department’s annual budget

II. Working Conditions:

• Works predominantly within a comfortable office environment

Job Competencies (Knowledge, Experience and Attributes / Skills).

Academic Qualifications

• Bachelor’s degree in a relevant field

Professional Qualifications / Membership to professional bodies

• N/A

Work experience required

• Minimum of three (3) years relevant experience

Skills and Competencies:

• Interpersonal skills
• Communication skills
• Organising and time management skills
• Team player
• Detail oriented
• Artistic skills