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  • Posted: Nov 28, 2019
    Deadline: Not specified
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    At Savannah Brands we want to use the awesome produce in Africa to create authentic food and beverage products that embody Africa's restlessly independent spirit. We want to do what big companies can't do; be agile, nimble, get innovations to market quickly.


    Read more about this company

     

    Activations Manager, Kenyan Originals

    They are looking for entrepreneurs in the making who are obsessed with driving company growth and their own personal growth. Specifically, they are looking for an activations manager to lead the organisation in getting as many of their Kenyan consumers to a trial of their fantastic brand.

    The Activations Manager is accountable for project management of Savannah Brand’s sampling plan to consumers in outlets (bars, restaurants, clubs, supermarkets) to ensure that they reach the most relevant consumers and drive efficient conversion of trial to sales.

    This is their most important marketing strategy.

    The Activations Manager will also help to define and execute how they grow the Savannah Brands portfolio through customer engagement and new customer acquisition in the On Trade.

    A detailed Job description for the position is as follows;

    Project Management:

    • Manage the planning and implementation of 100- 180 sampling activations a month
    • Leverage feedback to help in optimizing the existing sampling kit. You’ll be responsible for ensuring that the activation kits are well stocked, and have the right look and feel
    • Work with the sales and accounts team on a monthly activation calendar
    • Work with the operations team to ensure timely delivery of all activation items at relevant locations
    • Manage the implementation of the activations (checking on all activations in trade from Thursday to Sunday)

    Sales and Promoter Management

    • Manage the calendar and work with the sales team to most effectively drive sales per activation in outlets
    • Get feedback from outlets on what works, and doesn’t work
    • Manage and hire a team of promoters. You will be in charge of their selection, training, and awarding incentives to the high performers

    Reporting and Budget Management

    • Document and analyze the weekly performance of activations to include the cost of activation, average sales per activation, cost per sale, and performance vs. budget
    • Share a monthly report on the activations including full data dashboard, pictures, performance by outlet and improvement areas
    • Own and remain within a monthly activation budget
    • Report monthly on spend vs. plan

    Desired Candidate Profile

    The right applicant would have the following skillset: 

    • 1-2 years’ demonstrable relevant experience

    • Strong project management skills

    • Fantastic relationship management skills - can easily engage with consumers

    • Able to empower, motivate and coach the team. Someone who can drive the broad vision and the direction through teams.

    • Great written and verbal communication skills in English and Swahili

    • Proficiency in Microsoft Excel

    Does this sound like you?

    • Very ambitious and results-driven - a hustler mentality
    • Great interpersonal skills, as well as strong “problem-solving skills” and very detailed oriented.
    • Strong planning and organisational skills to run a streamlined operation
    • Self Starting, reliable and independent - You don’t wait to be told what to do, you’re able to take initiative and put your best foot forward in everything
    • A strong work ethic
    • You always lead from the front
    • High curiosity and a strong learning mindset

    Method of Application

    Interested and qualified? Go to Savannah Brands on www.linkedin.com to apply

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